21 Social Media Post Ideas


Social media has undoubtedly revolutionized our lives, and as marketers, we must harness its power to our advantage. Understanding how our current and potential customers utilize these platforms is crucial in converting social media followers into valuable customers.

While gaining followers on social media is a great first step, it’s just the beginning of the journey. To maintain their interest and ultimately convert them into customers, we need to post engaging and relevant content consistently.

A study by Sprout Social revealed some eye-opening statistics: 41% of people unfollow a brand on social media because they feel the content isn’t relevant, while 46% unfollow due to excessive posting. On the other hand, 18% unfollow because of insufficient posting.

As marketers, we must avoid falling into any of these categories. The key lies in understanding how people use social media. With a plethora of content vying for attention, we can’t afford to be boring or repetitive.

If you’ve been posting the same content repeatedly across all platforms, it’s time for a change. Stale content won’t engage your audience, and they may soon lose interest. On the other hand, if you haven’t been posting at all, it’s high time to start.

No matter your current situation, this guide is designed to help you effectively market your small business on social media. Let’s dive into the top 21 ideas for your upcoming posts, so you can elevate your social media game and connect with your audience like never before. From engaging visuals to compelling storytelling, we’ve got you covered. Get ready to create a social media presence that captures hearts, minds, and conversions!

Popular social media apps and platforms:

The rankings on our list are based on the relevance to brands and creators, as well as the number of Monthly Active Users (MAUs).


3.03 billion MAUs


2.5 billion MAUs


2 billion MAUs


2 billion MAUs


1.3 billion MAUs


Table of Contents


1. Your latest blog post

Sharing your new blog post with your social media followers can be a game-changer for your online presence. The benefits of this approach are numerous and can greatly impact your website’s traffic and audience reach.

By posting your latest content on social media, you not only provide your followers with fresh and engaging material, but you also attract more visitors to your website. Let’s face it; your customers are not constantly checking your site for updates. So, unless you notify them about your new blog post, they might miss out on valuable content.

But fear not! When you share your blog post on social media, you open the doors to a whole new audience. Your followers’ friends and connections can see your post too, expanding your blog’s reach to a broader network. Who knows? This could lead to new followers or potential customers navigating to your profile or website.

Moreover, this strategy is a golden opportunity to boost your lead generation through blogging. The more people exposed to your content, the higher the chances of attracting potential leads and growing your business.

In conclusion, sharing your blog posts on social media is a no-brainer. It keeps your audience engaged, drives more traffic to your website, and exposes your blog to a wider audience. So, make the most of this approach to enhance your online presence and expand your lead generation opportunities.


2. Poll your followers

Engaging your followers on social media is essential for building a strong online presence. One effective way to do this is by creating polls on platforms like Facebook, Twitter, and Instagram. Polls invite your audience to share their opinions, which not only increases interaction but also keeps them hooked to your profile for longer.

So, how can you make the most of these polls?

  • Gain Valuable Insights: Polls are a fantastic tool to gather insightful information about your followers. You can ask them about their preferences, interests, or even their feedback on your products or services. This data can be invaluable for tailoring your content and offerings to better suit their needs.
  • Seek Opinions on New Ideas: If you’re pondering over a new idea or product, why not seek the opinions of your audience? Polls provide a quick and easy way to gauge their interest and gather feedback. Their responses can guide you in making informed decisions and help you create offerings that resonate with your audience.
  • Have Some Fun: Polls don’t always have to be serious. You can use them to add a touch of fun and excitement to your social media presence. Create playful polls about pop culture, trending topics, or anything that sparks curiosity among your followers. It’s a great way to keep your audience engaged and entertained.

Let’s take a look at an example from The Muse on Twitter:

poll The poll has already received 223 votes! It’s a simple yet effective way to generate buzz and interaction on your profile.

Incorporating polls into your social media strategy can be a game-changer for your brand. It not only drives engagement but also shows your audience that you value their opinions. So, the next time you’re looking for fresh and engaging content to post, consider using polls. You’ll be amazed at the level of interaction and feedback you receive from your followers. Happy polling!


3. Use emojis

  • No matter which social media platform you’re using, emojis should become your best friend when crafting posts. These tiny icons hold immense potential to boost your click-through rates and engagement metrics.

Believe it or not, a whopping 92% of people online use emojis. A recent study by AdEspresso revealed that Facebook headlines with emojis witnessed a staggering 241% increase in clicks compared to those without them.

By incorporating emojis, you’ll humanize your brand and connect with your audience on a more personal level. Your followers will get to know the faces behind your business, understanding the dedicated individuals who make your products possible. Sharing photos of your employees not only adds authenticity but also enhances engagement, as pictures with faces receive 38% more likes.


4. Photos of your employees

  • A picture speaks a thousand words, and when those photos feature your incredible team, it creates a strong emotional connection with your audience. These are the people who bring life to your business, making everything possible.

Sharing photos of your employees is an excellent way to humanize your brand and showcase the people working tirelessly behind the scenes. Your followers will appreciate the glimpse into your company culture, witnessing the creative minds behind the products they love. Such content is a surefire way to boost engagement and create a stronger bond with your audience.

And with numerous employees in your organization, you have an abundance of opportunities to showcase a new face each time, keeping your content fresh and exciting.


5. Video promos

  • If you haven’t jumped on the video bandwagon yet, it’s high time you do. Studies have shown that video content delivers the highest return on investment for marketers worldwide. In fact, 64% of consumers make a purchase after watching a branded video on social media.

Social media videos are incredibly powerful, generating over 1,200% more shares than images and text combined. Take a cue from Thule, whose Facebook post featuring a heartwarming video garnered significant attention.

The caption, “Explore the city. With your family,” complemented the video showcasing a loving family strolling with their baby in one of Thule’s strollers. Videos offer endless creative possibilities, allowing you to mix up your posts and keep your audience engaged and captivated.

With these powerful strategies in your social media arsenal, your brand will forge stronger connections with your audience, elevate engagement, and drive higher returns on investment. So, don’t hesitate to leverage the potential of emojis, share the faces behind your brand, and embrace captivating videos to make your social media presence truly remarkable.


6. New products

  • As a business, your ultimate goal is to make money. What better way to do that than by building excitement around your latest product launch through social media? Take advantage of this golden opportunity to give your followers a sneak peek of your upcoming products before they hit the market officially. Creating anticipation in your audience can lead to increased interest and desire for your offerings.

Once your product is available for purchase, utilize Instagram shoppable posts and other similar features to drive sales. Make it easy for your customers to buy directly from your social media posts, eliminating any barriers between them and your products.


7. User-generated content (UGC)

  • Running out of content ideas? Don’t worry; you have a goldmine of content right at your fingertips – user-generated content (UGC). Keep an eye on your mentions, direct messages, and brand-related hashtags to discover real people using and loving your products. Share their posts with your followers, showcasing genuine experiences and testimonials.

UGC not only serves as valuable content but also builds trust between your brand and customers. When people see others enjoying and benefiting from your products, it reinforces the credibility of your offerings. Moreover, posting UGC encourages other followers to share content related to your brand, creating a cycle of authentic engagement and positive user experiences.


8. High quality photos

  • While video content may be king in terms of engagement, a well-rounded social media strategy includes a mix of visuals. High-quality photos are an excellent choice, especially if you’re not using UGC. Steer clear of generic stock images and opt for original, eye-catching visuals that resonate with your brand’s identity and messaging.

If you do use stock photos, make sure they are unique and expertly shot to stand out from the crowd. Remember, visuals play a vital role in capturing your audience’s attention, so invest in top-notch photography that complements your brand’s story.


9. Customer case studies

  • Demonstrate the value of your products or services by highlighting real-life success stories. Customer case studies offer a powerful way to showcase how your business made a positive impact on someone’s life or goals.

For instance, if you’re a personal trainer, share a post detailing how you helped a client lose 10 pounds in 10 days, including their journey and transformation. If your platform helps people build mobile apps, present a case study illustrating the financial savings achieved by using your platform compared to traditional development methods.

Case studies provide concrete evidence of your brand’s expertise and can inspire trust and confidence in potential customers. No matter what industry you’re in, there’s always a compelling story to share from the experiences of your satisfied clients


10. Company accomplishments

  • Has your company recently achieved a significant milestone or received recognition for your outstanding work? Don’t keep it to yourself – share the good news with your social media followers! Celebrating your company’s accomplishments not only boosts morale among your team but also enhances your brand’s credibility and reputation.

Whether it’s winning an industry award or being featured in a positive news article, use these accomplishments to showcase your brand’s dedication and success. Sharing such news humanizes your business and strengthens your relationship with your audience.

CoSchedule, for example, celebrated being listed among America’s fastest-growing businesses with a joyful GIF shared on Twitter. Demonstrating your company’s achievements reinforces that you are a reputable and thriving entity, deserving of your followers’ trust and loyalty.

In conclusion, a compelling social media strategy can elevate your brand’s presence and drive engagement. By incorporating these specific content ideas – from unveiling new products and leveraging user-generated content to showcasing customer case studies and celebrating company achievements – you can captivate your audience and foster a stronger connection with your followers. Remember, quality content that resonates with your audience will set your brand up for long-term success and growth in the digital realm.


11. Bring life to old content

  • As you’ve gone through the list so far, you might have discovered some new ideas for your blog. But what about those old gems that you never got the chance to share on social media? Don’t fret; it’s not too late!

If you have a blog post that’s still relevant and performed well in the past, go ahead and share it on social media. Remind your audience of the valuable content they might have missed. Or how about that photo you posted on Twitter a couple of years ago that garnered numerous likes and retweets? Why not share it on Instagram today?

Even that video promotion you uploaded on YouTube earlier this year can find new life on Facebook. By repurposing your old content on social media, you can reach a wider audience and give your evergreen content the attention it deserves.


12. Infographics

  • Infographics are a powerful visual tool that can captivate your followers and encourage them to take action. They say a picture is worth a thousand words, and that’s true for infographics as well. Research shows that 90% of information transmitted to the brain is visual, making infographics an ideal choice for social media engagement.

If you’ve created infographics for your website or blog posts, don’t let them gather dust. Utilize them on your social media platforms to convey information in a visually appealing way. If you don’t have infographics yet, don’t worry; there are plenty of fantastic ones available online, or you can even create your own.


13. Inspirational quotes

  • Feeling stuck for content ideas? Inspirational quotes always come to the rescue! A quick Google search will give you a plethora of quotes that are relevant to your brand, industry, or marketing strategy. Find a quote that resonates with your audience and share it with them.

You can also tap into your creative side and come up with your own inspirational quotes. As a good writer, your words can inspire and uplift your followers, making your social media content stand out.


14. Insightful research

  • Has your company recently conducted an interesting study or research? Share your findings with your social media followers! Posting statistics or discussing someone else’s research can add value to your content and showcase your expertise in the field.

However, when using this type of content, always remember to cite your sources. Giving credit to the original researchers not only adds credibility to your content but also shows respect for their hard work. Your audience will appreciate the transparency and authenticity.


15. Upcoming event information

  • Throughout the year, your business may host or attend various events. Even if these events are infrequent, don’t hesitate to talk about them on social media.

Share the details of upcoming events with your followers, just like Tim Ferriss did. While his event was localized to Texas, sharing it on Facebook still gave his audience a glimpse of what’s happening in his world. It also builds anticipation and interest in future events you might be hosting or attending in their area.

So, don’t shy away from promoting your events on social media; it’s an excellent way to engage your audience and keep them informed about exciting happenings in your business.


16. Giveaways

  • Running a giveaway on social media is like unleashing a marketing whirlwind. Why? Because it exposes your content to a vast audience, generating significant engagement. But here’s the secret sauce: make it user-generated! Encourage participants to create content, and watch the magic happen.

And guess what? Everyone loves free stuff! Offering giveaways and contests on social media will have people flocking to your posts like never before. So, if you’re ready to see your engagement metrics soar, get those giveaways rolling!


17. Your recent podcasts

  • Are you a podcaster extraordinaire? Make sure your social media followers stay updated on your latest episodes. Don’t leave it to chance. Directly share links to your podcasts on your social sites. Target your loyal followers who already know and love your brand. They’re the ones who’ll appreciate your content the most.


18. Customer reviews

  • Did you know that customer reviews are the unsung heroes of social media marketing? Yes, showcasing reviews on your social platforms adds an extra layer of credibility to your brand. When 64% of consumers actively seek reviews before making a purchase, you know it’s a game-changer.

But remember, balance is key. Don’t flood your platform with reviews. Mix it up, keep it fresh, and let the positive reviews do their magic.


19. “How to” posts

Launching a new product can be both thrilling and challenging. Simplify the process for your audience by sharing a demonstration video. But if you’ve had enough of video content, fret not. A step-by-step “how to” list is just as effective. Share it on social media and see your audience turn into satisfied customers.


20. Testimonials

Nothing boosts your brand’s credibility like a good testimonial. But not just any testimonial – make it authoritative. Showcasing a testimonial from a reputable source can turn heads and sway decisions. Customers trust external validation, so let your happy customers speak for you.


21. Throwback photos

#TBT, a hashtag that never goes out of style. Take a trip down memory lane and share an old picture from your archives. It could be your first storefront, an ancient delivery truck, or something uniquely nostalgic. Stay on-brand and give your followers a taste of your history. After all, who doesn’t love a bit of nostalgia?


Never let your social media content go stale – that’s the mantra to remember! With the list above at your disposal, you’ll never find yourself saying, “I don’t know what to post on social media” ever again.

These 21 ideas open up a world of possibilities for creating diverse and engaging content that will last for a long time. Take the throwback photo idea, for example – that’s one post per week, every week, forever. Imagine the endless variations you can come up with using the other suggestions on this list!

By leveraging just a few of these ideas, you can easily generate a month’s worth of content that keeps your audience captivated and coming back for more.

So, the next time you feel stuck and think there’s nothing to post, refer back to this list. Consider it your trusty quick reference, always there to inspire your creativity.

And to make your social media journey even smoother, I’ve prepared a quick cheat sheet for you. This infographic might cover some basic information, but it’s the little details that often make a big difference. From using hashtags effectively to keeping your posts concise, mastering these small but essential elements can significantly boost your social media game. So, don’t underestimate the power of these tips and keep them in mind as you craft the perfect social media post. Happy posting!


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