A team of 50+ Global Digital Marketing experts have compiled this list of 10 Best + Free Facebook Advertising Training, Classes and Courses to help you learn and excel at Facebook Ads & Marketing . This compilation is UPDATED monthly and 43,000+ professionals have already benefited from this list on Facebook Training which includes both free and paid learning resources. You may want to take a look at the best Digital Marketing Executive Education Courses.

13 Best + Free Facebook Advertising Training, Courses, Tutorial, Classes & Certification Online for 2023 [UPDATED]

Facebook Social Media Marketing Professional Certificate (Coursera)

There is no other platform to learn Facebook social media marketing than Facebook itself. Created in collaboration with Coursera, this extensive program will help you build a successful social media marketing career. In this curriculum, you’ll learn how to develop and analyze an effective advertising campaign for your target audience while ensuring the expected outcomes. The course is prepared by skilled professionals of Facebook, who have trained thousands of individuals in social media marketing. After the course completion, you’ll be equipped with multiple skills required to run social media advertising campaigns, such as performance advertising, social media marketing, brand management, and content marketing.

Highlights – 

– A comprehensive and intuitive certificate program designed to help you learn and understand the core principles of social media marketing on Facebook

– Learn how to develop a creative brief that includes the resources for your paid ad to run your campaign smoothly

– Learn to create, edit, and troubleshoot ads in Facebook Ads Manager while gaining the knowledge of Facebook advertising algorithms

– Be able to build an online presence, create posts, customer following, and manage your social media accounts with impactful strategies

Duration: 7 months, 2 hours/week

Rating: 4.9 out of 5

You can Sign up Here

Facebook Ads & Facebook Marketing Mastery Guide (Udemy)

The CourseEnvy team has helped over 100,000 students master social media marketing and optimize their Facebook media strategy. The author of this program Justin O Brien comes with a tonne of experience in this domain and is a successful entrepreneur too. As a user Lori Newman puts it, “This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more”. This course covers Lead Generation Ads, Remarketing/Retargeting Ads, Dynamic Ads (for e-commerce), Instagram Advertising, ads in Facebook Messenger among many other resources like pixel management, reporting, and overview of social media marketing. A true stand out as per our assessment, this training program is one of the best Facebook marketing courses you will find out there. Don’t miss checking our take on the best digital marketing courses and social media marketing courses.

Highlights –

– One of the best learning resources on the subject, more than 95,000 professionals have enrolled so far

– Content is regularly updated so you don’t miss out on any new developments

– Master your sales funnel- awareness, retargeting, and conversion

– Ravishing reviews all the way, high ratings by participants

– Deep dive into Facebook pixel, reporting as well as insights

Duration: 14 hours

Rating: 4.5 out of 5

You can Sign up here

Top Facebook Marketing Courses (Udemy)

Udemy offers a comprehensive list of Facebook marketing courses to help you gain advanced knowledge of Facebook marketing scenarios. It includes classes created by top instructors of Udemy, such as Diego Davila, Suppoman, Tomas Moravek, and more. Also, the top courses amongst the list include Facebook Ads & Facebook Marketing Mastery and The Complete Facebook Marketing Masterclass. Taking these classes will allow you to learn how to connect with new audiences, lower your ad costs via Facebook Ads, stop spending money on ads that are not working, and create an email sequence. Upon finishing the classes, you’ll earn a professional certificate to share with your resume and LinkedIn profile.

Highlights –

– Get access to a full set of Facebook marketing courses to learn how to advertise anything successfully on Facebook

– Know how to use Facebook’s marketing and Ad functions to improve posts efficiently, endorse your page and gain sales at a low cost

– Learn how to reach hundreds, thousands, or millions of people on Facebook, and stop spending money on ads that are not working

– Learn to define your target audience to ensure that your ads are shown only to the people who are interested in your products or your business

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

Complete Facebook Sales Funnel Blueprint (Udemy)

It is true that sales funnel can increase your conversion rates and this comprehensive program will allow you to explore all the aspects of this technique. In the lessons, you will learn to reach thousands and millions of people and convert them into clients. You will start by creating an irresistible lead magnet following which you will define your target audience, create an optimized email sequence and professional landing page among others. In the bonus section, the instructor will share the seven secrets that will boost your Facebook organic reach. With hands-on assignments and elaborate explanations, this program will fully prepare you to become a leader in this field.

Highlights-

– The well-designed curriculum is divided into appropriate sections which help to cover the lessons easily.

– Create optimized pages and groups for your business or personal use.

– Drive traffic from other channels like YouTube, Instagram, and webinars.

– Complete access to the list of videos showing the best tips and tricks.

– 120 Lectures + 8 Downloadable resources + 7 Articles + Assignments + Full Lifetime Access

– The study materials, videos can be accessed on the platform for a nominal fee.

Duration: 12 hours

Rating: 4.6 out of 5

You can Sign up Here 

Review : Diego is an excellent engaged teacher. Even if I knew some of the tricks he teaches, I could still get a lot I’ve implemented in my work. One sentence – This is must-to-do course if you want to stay/exist-on-Facebook -Tom Dudarski

Complete Facebook Marketing Masterclass (Incl Instagram Marketing)

Diego Davila will teach you how to dominate both Facebook & Instagram through this tutorial, which will help you scale up your business. In this super long and comprehensive 11 hour training, you will learn a lot of things including – laser-sharp targeting your ads to people who matter, learning how to use Facebook pixel and retargeting effectively, how to use Facebook live to connect with your audience and also how to increase your Facebook likes & popularity. Most importantly, this tutorial also includes a section on creating powerful Instagram ads so you get double the benefit from one course. One look at the reviews and you will know this course is worth your time.

Duration: 11 hours

Rating: 4.6 out of 5

You can Sign up Here

Facebook Ads for E-Commerce: The Complete Guide (Udemy)

Adam Reed is a renowned trainer for Ecommerce, Shopify & Dropshipping and in this special program, he wants to train you to get better and more effective at running Facebook ads for your e-commerce portal. In 10 hours of on-demand video, he teaches you how to create website conversion ads, improve your ad copy, build lookalike audiences, and many other technical aspects of the ads. More importantly, he also takes you through the methodologies that will help you work out your profit margins, split test your ads without burning excess money and scale up your ads effectively. Editor’s Note: If you are a budding product manager, then you should have a look at our compilation of best product management courses.

Highlights –

– Get introduced to these advertising techniques and understand their importance in today’s marketing scenario.

– Set up the page, payment, budgets, and limits.

– Understand the common mistakes that beginners make and avoid them.

– No prior experience is required for getting started with the lessons.

– Step by step explanation of the most important steps.

– Use audience insight tools, research your competitors and other advanced topics.

Duration: 10 hours

Rating: 4.1 out of 5

You can Sign up Here

The Complete Facebook Ads Course – Beginner to Advanced (Udemy)

First up, this course is created by Daragh Walsh and Rob Percival, both champions when it comes to all things around digital marketing. Having taught tens of thousands of students on the subject, they have created a special course dedicated to those who want to learn Facebook marketing in particular. Via this program, you will learn all about Facebook Marketing Strategies, Retargeting ads, Remarketing along with a lot more in 6 hours of action-packed advertising classes. You will also find out about common marketing mistakes you should avoid, learn how to reduce ad cost using advanced targeting, and know how to generate leads to increase sales. Needless to say, this comes highly recommended from our side. You should also have a look at our compilation of digital marketing certifications.

Highlights-

– Learn to manage roles and permissions in the business manager.

– Bring your business to life with video ads.

– Target people who are like your existing customers.

– Advertise on Instagram and measure ad performance with Split tests.

– The course is suitable for the app, e-commerce, local and online business.

Duration: 6 hours

Rating: 4.4 out of 5

You can Sign up Here

Facebook Blueprint: Free Official Training (Facebook)

Facebook brings you a series of courses to reach out to more people and increase awareness of your business. The programs are divided into various categories such as build awareness, choose ad format, distribute and monetize content, drive consideration, lead generation and more. You can choose one or more courses that best fits your requirement based on your expertise level. By the end of the classes, you will have the confidence to apply the skills acquired to your business.

Highlights-

– These concepts are covered from scratch with appropriate examples and significant applications.

-There are exercises to practice the skills covered in the lectures and additional resources to supplement your learning.

– Engage in discussions and individual activities to clarify your doubts and explore ideas.

– Well-documented and specific lectures that cater to all the requirements of the learner.

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here 

Facebook Marketing – Build Facebook Messenger Chatbots (Udemy)

Individuals interested in learning how to design, develop, and optimize MobileMonkey Facebook chatbots without any coding experience can benefit from this program. Created by Isaac Rudansky, a professional Google AdWords Pro, this course will help you understand Facebook chatbots’ complexity while teaching you to create highly successful Facebook Messenger ad campaigns and link them to your MobileMonkey chatbot. The curriculum is designed with a step-by-step process to teach you how to build, design, and optimize highly profitable Facebook Messenger Chat Bots. After concluding the program, you’ll have a solid grasp of generating multiple Facebook Chatbots for customer support.

Highlights – 

– A step-by-step guide that will teach you to build, launch, and optimize complex Facebook Messenger chatbots

– Learn to connect and integrate the chatbots to Go To Webinar, Google Sheets, CRM, and more

– Receive a 90% discount to the most advanced visual chatbot builder software MobileMonkey on enrollment

– Learn to develop a customer support chatbot that automatically answers questions and delivers content in a personalized way

– Be able to develop chatbot drip campaigns that nurture your leads into customers within the Facebook Messenger

Duration: 11-12 hours

Rating: 4.2 out of 5

You can Sign up Here

Review: Yes, very exciting and giving me new options to get involved with. Would like to promote MM to other companies and run it for them. Have a course on promoting MM and getting to do this full time? – Vivian Young

Free Facebook Course for Beginners (LinkedIn Learning)

In this training, social media strategist Megan Adams will take you through the basics of advertising on Facebook, helping you understand how to go beyond organic methods of promotion. She will teach you the basics of setting up campaigns, how various tools work and how to get started with your marketing. She will then move on to other topics including how to target, how to reach your desired audience and important tips to enhance the performance of your advertising.

Highlights-

– Understanding the different types of advertisements and set up an account.

– Identify and target your primary audience and choose your budget.

– Create and schedule reports and take steps to improve the results.

– 6 Chapter quizzes + Certificate of completion

– The lessons can be viewed offline and the exercises are available for download.

– The course content can be accessed for free for the first thirty days after signing up.

Duration: 1 hour 45 minutes

Rating: 4.5 out of 5

You can Sign up Here

Free Facebook Training (Skillshare)

Skillshare is a wonderful platform for all those who want to enroll in multiple classes on a subject at one common subscription. Think of it as something like the Netflix of e-learning where you pay a monthly fee and access all the courses throughout the month. They have an impressive array of Facebook Marketing courses including Instagram Ads, designing Facebook ads, creating high engagement Facebook groups and even courses on how to grow organically on the social media platform. With thousands of students have enrolled in these classes from all over the world, we can only say that you should try it out too. The best part is that their first month of subscription is free, so you can opt-out at any time.

Highlights-

– Get an introduction to this field and take a look at the structure of the lessons.

– Learn the technique covered in the classes using hands-on real-world examples and attempt the exercises to measure your grasp on the concepts covered.

– Work on the class projects and clarify your doubts.

– No prerequisite required to enroll in the beginner level classes.

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

Instagram Marketing: A Step-By-Step to 10,000 Followers (Udemy)

If you have no knowledge about Instagram marketing but want to get started then this certification will help you with that. Commence by building a powerful and professional profile on the platform. Along with the duration of the classes, you will learn to develop strong relationships with your followers and use the proven marketing skills and follower funnel technique to convert followers to paying customers. Additionally, this program keeps you updated with the new features and helps you to incorporate them to grow your account and business. You may also want to have a look at our compilation of Instagram Course.

Highlights-

– Connect with 500+ target users every day on Instagram.

– The strategies will help you to grow the number of followers and convert your successful statistics into sales and loyal fans.

– Get best practices and advice from the instructor.

– No prior experience is needed to enroll in this course.

– 56 Lectures + 2 Articles + 19 Downloadable resources + Full lifetime access

– Enroll at a nominal price on the Udemy platform.

Duration: 5.5 hours

Rating: 4.5 out of 5

You can Sign up Here 

Review : A great course to understand Instagram Marketing from scratch. Benji taught the course in a friendly manner. I never used Instagram before this course, but his teaching approach made me quite comfortable and I gradually picked pace. P.S: Benji, I would really appreciate if you could provide more examples related to Instagram Business tools as well. -Robin Bhan

Facebook Ads Crash Course

Much like the name suggests, this is a super-charged crash course for those short on time. Just because it is short doesn’t mean it doesn’t teach you everything. 15,000+ students have taken up this program and have given it a high rating of 4.5 out of 5! This facebook training has been created by Steve Burnside, who is an M.B.A. and a certified social media strategist & Online Marketing Consultant and is quite suitable for beginners. The important part about this program is that it has an entire section that focuses on the ad planning process, the part you need to do before running the actual ad. Behavior targeting, landing page optimization and connecting all analytics right from Google to facebook and more. Post that, you go on to the part of running the actual campaign and optimizing it.

Rating: 4.3 out of 5

You can Sign up Here

So that people was our list of 10 Best Facebook Advertising Training, Classes and Courses and hope it helps you excel at Facebook Ads & Marketing. You can also look around our site for other useful articles and recommendations from the world of digital marketing and learning. If you liked reading this, do share it with your friends and don’t forget to subscribe to our newsletter to keep getting super cool updates once every fortnight.

So those were the 10 Best Facebook Marketing & Advertising Training, Classes and Courses available online. Hope you found useful courses in this compilation. Wish you happy learning 🙂