Role of Personalization in Modern Marketing

The Role of Personalization in Modern Marketing

Getting Personal: The Role of Personalization in Modern Marketing Introduction Hey there! In today’s digital age, marketers have realized that one-size-fits-all approaches no longer cut it. That’s where personalization comes into play. Personalization in marketing means tailoring experiences, content, and offers to individuals based on their unique preferences, behaviors, and demographics. It goes beyond just

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