How to Start an Online Store in 6 Simple Steps

Looking to kickstart your online store? Don’t wait any longer! Sign up for Hostinger and launch your WooCommerce-powered online store today.

Launching an online store is more than just having a great idea; it’s about effective marketing to reach a wider audience.

When done right, you’ll witness a surge in sales. But if you miss the mark, it can turn into a time-consuming hobby. In this article, we’ll guide you through the process of setting up an online store and attracting your first customers. Let’s dive in and make your online store a success.

Top-Rated Ecommerce Website Builders to Create an Online Store


Best all-around ecommerce platform


 Best for stores with fewer than 100 products


Best for large inventories


Best for cornering a niche market


Best price for a full online store


Table of Contents

If you want to create an online store, you’ll need an ecommerce website builder. Here are the best options.

  • Hostinger — Best for WooCommerce sites
  • Shopify — Best all-around ecommerce website builder
  • Wix — Best for launching an online store in minutes
  • BigCommerce — Best site builder for multichannel selling

Start an Online Store in 6 Easy Steps

Step 1: Find the Right Product Niche for Your Online Store

Choosing the perfect product niche is a make-or-break decision for your business. While personal interest in the category is beneficial, it can also be a pitfall. You might end up in a category that lacks demand, no matter how much effort you invest. To ensure your online store’s success, consider the following factors when selecting a product category:

  • Avoid Overly Niche Categories: While differentiation is essential, finding a genuine way to stand out can be challenging. Look for categories where competitors aren’t dominating their marketing channels. Low Amazon reviews, poor SEO results, or minimal advertising expenditure present opportunities for you to out-compete them with your marketing prowess.
  • Opt for a Moderate Price: Steer clear of categories with excessively low-priced products. Selling a large volume of low-profit items can be exhausting. On the other hand, avoid high-priced products that demand an entirely different buying process. Strive to find a product priced between $50 and $100, striking a balance between manageable sales volumes and a straightforward buying experience.
  • Research Market Demand: Ensure there’s a genuine demand for your product category. Utilize tools like Google Ads Keyword Planner to gauge search volumes. If a keyword receives less than 1,000 searches per month, it might not be ideal for building a business. On Amazon, look for categories with products having over 100 reviews, indicating higher demand.
  • Accurately Assess Costs: Before setting the price for your product, conduct thorough research on costs involved in obtaining, storing, and shipping it. Overestimating profit margins can lead to unrealistic sales goals and disappointment. Accurate cost analysis is vital for choosing a product with a moderate price.

By carefully considering these factors, you can make a well-informed decision that sets your online store on the path to success. Avoiding overly niche categories, opting for a moderate price range, and ensuring genuine market demand are key steps towards building a thriving and profitable business. So, do your research, find the perfect product niche, and watch your online venture flourish in the competitive market.

Step 2: Pick a Name for Your Brand

Finding the perfect name for your brand can be a challenging step, but it’s a crucial one. Many great names are already taken, and you might feel like you’re hitting dead-ends at every turn. However, resist the temptation to settle for a less-than-ideal name just to move forward. Putting in the effort to find the right name will be well worth it in the long run.

To help you pick a winning name, here’s a checklist to consider:

  • Easy to spell: A name that’s easy to spell ensures there’s no friction when people search for your website.
  • 3 words or fewer: Keeping the name short and concise makes it easier to remember. Ideally, aim for one or two words, but three is still good.
  • Pass the bar test: Test the name by saying it aloud in a noisy room without repeating it. If it’s easily understandable, it’s a great sign for word-of-mouth marketing.
  • Can get the .com domain: Securing a .com domain is essential for your online store. It has become the standard, and using alternative domains like .online or .io might cause problems later.
  • Relevant to your category: Ensure the name relates to your product category in some way to provide clarity to potential customers.
  • No trademark conflicts: Before finalizing a name, consult a corporate law firm to check for trademark conflicts. Having three to five name options that meet all the criteria can save time and expenses when checking for trademarks.

If you’re struggling to come up with a name, Hostinger’s AI-powered business name generator can provide inspiration. Simply enter related keywords, and the AI will generate ideas within seconds. The advantage of using Hostinger for this step is that you can also secure your domain and set up your online store on the same platform. Check out their comprehensive guide on how to pick and buy a domain name for more information.

Once you’ve found the perfect name, don’t waste any time. Secure the domain through your preferred domain registrar. If you’re buying the domain from someone, transfer it to the domain registrar you plan to use long-term. With the right name and domain, your brand is poised for success in the competitive online world.

Step 3: Open Your Online Store

Discovering the perfect platform to launch your online store can be a daunting task, but fear not! We’ve got the ultimate solution for beginners looking to create a high-quality ecommerce site – Hostinger.

Hostinger offers the ideal blend of value and simplicity, making it the top choice for those venturing into the world of online selling. With a starting price of just $3.99 per month, you can get your hands on a fantastic WooCommerce deal that will transform your online store dreams into reality.

The beauty of Hostinger lies in its user-friendly setup, even for those who have never built a website before. In no time, you’ll have your first products on display, ready to conquer the ecommerce market. Regardless of your experience level, Hostinger’s plug-and-play solution ensures a smooth and hassle-free process.

Let’s delve into the remarkable features that make Hostinger the perfect host for your ecommerce site:

  • 24/7 Technical Support: Whenever you face a glitch or have a question, Hostinger’s team is ready to assist you round the clock.
  • Drag-and-Drop Website Builder: Build your dream online store effortlessly with the intuitive drag-and-drop website builder.
  • Free Domain Name: Enjoy a free domain name for one whole year, adding to the professionalism of your ecommerce venture.
  • Free SSL Certificates: Hostinger provides essential security measures with free SSL certificates, safeguarding your customers’ data.
  • Regular Backups: Hostinger ensures your data’s safety with daily or weekly backups, depending on your plan.
  • 30-Day Money-Back Guarantee: You can embark on your ecommerce journey risk-free with Hostinger’s 30-day money-back guarantee.

Hostinger has everything you need to set up and run a successful online store with WooCommerce. However, if you foresee a large-scale operation with thousands of items or multiple inventory locations, Shopify or BigCommerce might be more suitable for handling such substantial operations.

Nevertheless, for most beginners, Hostinger’s WooCommerce solution offers all the essential features at a much lower price point. It’s the ideal starting point to kickstart your ecommerce dream.

Once your online store is up and running, the next crucial step is to drive digital foot traffic. All our recommended ecommerce platforms come with built-in marketing tools, and you can easily connect your store to popular social networks and online marketplaces like Instagram, Pinterest, eBay, and Amazon.

Get ready to make your mark in the digital marketplace with Hostinger’s unbeatable ecommerce solution. With the right platform and a little marketing magic, your online store will be thriving in no time!

Step 4: Pick Your Marketing Strategy

In the vast digital realm, choosing the right marketing strategy can be the defining factor that propels your online store to soaring heights or leaves it lost in obscurity. As seasoned bloggers, we understand the significance of finding that perfect platform that not only caters to our needs but also empowers us to create captivating content and connect with our audience effectively. So, get ready for an enthralling journey through the blogosphere, as we delve into the key factors that will guide you towards making an informed decision for a marketing strategy that sets your online store up for success.

The Three Pillars of Success: SEO, Paid Marketing, and Platform Marketing

  • SEO for Online Stores: The Art of Keyword Mastery Search Engine Optimization (SEO) is a formidable marketing strategy that revolves around finding the right keywords for your products and ranking your website on Google for those keywords. The rewards of a successful SEO strategy can be astounding for your business. With dependable traffic streams and the potential for enormous profits, SEO is a valuable tool to drive your online store towards prosperity.

However, a word of caution – SEO requires time and effort. It may take several months, even in less competitive niches, to achieve a prominent position on search results. To excel in SEO, focus on optimizing your product pages with relevant keywords, creating engaging non-product content to boost rankings, and crafting exceptional content that attracts valuable backlinks.

  • Paid Marketing for Online Stores: The Power of Instant Impact Paid marketing offers an alternative route to success, especially for products that can be easily understood at a glance. Platforms like Facebook and Instagram offer sponsored posts that can quickly showcase your product’s benefits to a relaxed audience. However, success in paid marketing hinges on visual appeal, simplicity, and impulse-friendly pricing.

While some paid campaigns, like Google Ads, can be more targeted and effective, they still demand significant upfront investment before yielding profits. So, exercise caution and consider your budget before diving into paid marketing.

  • Platform Marketing for Online Stores: Leveraging Established Platforms Platform marketing takes a different approach. Instead of creating your own store, you leverage well-established platforms like Amazon, Etsy, or eBay. Among these, Amazon stands tall due to its vast audience and endless product niches.

Optimizing your presence on these platforms involves targeting specific search terms and earning glowing 5-star reviews. As your search terms and reviews improve, your products gain more visibility, leading to increased sales.

Choose Wisely: The Key to Unraveling Success

The secret to unlocking the true potential of a marketing strategy lies in focusing on one approach in the early stages of your online store. Mastery in multiple channels can be daunting due to their unique complexities and ever-changing dynamics. By honing your expertise in one marketing channel, you accelerate through the learning curve, adapt to evolving trends more efficiently, and increase your chances of reaping substantial profits.

In conclusion, whether you embrace the strategic prowess of SEO, the instant impact of paid marketing, or the advantages of platform marketing, choose wisely and commit to building your business around a single marketing strategy. Remember, the path to success may differ for every online store, but with the right marketing strategy, you can embark on a rewarding journey towards financial prosperity.

Step 5: Do a 60-day Marketing Burst

As you set sail on your online store journey, starting small is a common scenario. But fear not, for quick wins are your ticket to gaining momentum in these early stages. Your focus right now is not on scalability, efficiency, or optimization, but rather on building that initial momentum, even if it means putting in some personal effort and outreach.

Here are some examples of quick wins that can give your online store the boost it needs:

  • Leverage your personal network to secure interviews and have them published on other websites, earning you valuable backlinks.
  • Request your personal friends and relatives to leave reviews on platforms like Amazon, building your credibility from the get-go.
  • Invest some of your own funds in paid advertising to test the effectiveness of your offers.

While these strategies may not be sustainable in the long term, they can provide you with the quick wins you need to kickstart your journey.

Now, it’s time for some research and brainstorming. Dive into your marketing channel and come up with a list of 50 ideas that you can implement on your own. Once you have your list, prioritize those ideas and create a 60-day Marketing Burst. The goal is to execute as many of these ideas as possible within the next 60 days.

Of course, be mindful of your time and effort during this burst. You don’t need to burn yourself out by putting in excessive hours. Instead, focus on being consistent and dedicated to the tasks at hand.

As the 60-day burst comes to an end, you’ll have achieved your first handful of sales. These initial sales will act as the foundation for building your marketing flywheel, setting you on the path to long-term success. So, get ready to make the most of these quick wins and watch your online store thrive!

Step 6: Build Your Marketing Flywheel

Building a successful online business requires a well-oiled marketing flywheel that drives growth around the clock. Just like the big wheel in an engine that creates and preserves energy, your marketing plan should create momentum and foster steady growth for your business.

In the early stages on platforms like Amazon, you might need to personally request product reviews. However, this is not a sustainable approach. Instead, focus on tactics that naturally generate reviews without direct solicitation.

For instance, on Amazon, you can employ a simple yet effective tactic. Have an assistant send a templated email to each new customer, kindly asking for a review and offering a discount code for their next purchase. Automation makes this process seamless, and you won’t have to manually request reviews anymore.

Keep in mind that you should be cautious about adhering to platform guidelines when implementing such tactics. Respect the rules to ensure the long-term success of your online store.

In addition to customer reviews, leverage the power of email marketing without breaking the bank. There are numerous email marketing strategies you can implement at little to no cost, giving you a direct line of communication with your customers.

Consider outsourcing content creation to maximize your efforts. If you’ve done the research and outlined the content requirements, hiring someone else to write the content allows you to produce more valuable material for your SEO marketing strategy. This strategy becomes a repeatable flywheel that keeps content flowing without consuming your time.

Similarly, if managing paid ads is overwhelming, delegate the task to someone else. As your conversion rates improve and the cost to acquire customers decreases, you can reinvest in acquiring more customers, driving further growth without the need for constant personal effort.

Identify your core marketing channel and focus your efforts there. Once you have established a strong presence, set up marketing flywheels that continually drive growth for your online store. With the right approach, you can quickly generate sales and accelerate your business’s success without burning yourself out in the process. Embrace the power of marketing flywheels, and watch your online store soar to new heights effortlessly.

Final Thoughts About Starting an Online Store

Start Your Online Store with Hostinger

Are you ready to embark on the journey of creating your own online store? With Hostinger as your reliable partner, you can begin building your dream e-commerce website with ease. Follow these six simple steps to get started and stand out from the competition.

Step 1: Choose Hostinger – Our Top Pick for E-commerce Website Builders

Hostinger is one of the best e-commerce website builders out there, offering a wide range of features and customization options. With their user-friendly interface and excellent customer support, you’ll have everything you need to create a professional and engaging online store.

Step 2: Explore Other Top Picks

Not convinced yet? Take a look at our list of favorite e-commerce website builders, where you’ll find other top contenders that might suit your unique requirements. We’ve done the research for you, so you can make an informed decision that aligns perfectly with your goals.

Step 3: Optimize Your Website with the Best Web Hosting

To ensure your online store runs smoothly and efficiently, you’ll need reliable web hosting. Check out our guide to the best web hosting companies, and find the one that perfectly complements your e-commerce venture. With the right hosting provider, you’ll be ready to go live in no time.

Step 4: Start Your Free Trial

With Hostinger, you can kickstart your e-commerce journey with a free trial. Take advantage of this opportunity to familiarize yourself with the platform and its features, and get a head start on building your online store.

Step 5: Build Your Dream Store

Now that you’re all set with Hostinger and the best web hosting, it’s time to get creative. Customize your online store to reflect your brand identity and create an immersive shopping experience for your customers. With the easy-to-use tools and templates, you can bring your vision to life without any hassle.

Step 6: Stay Ahead of the Competition

To truly succeed in the world of e-commerce, you need to stay ahead of the competition. Keep exploring our tips and tricks to optimize your store for maximum sales and customer satisfaction. With dedication and creativity, your online store will flourish and attract a loyal customer base.

Ready to begin your online selling journey? Start your free trial with Hostinger today, and in just a few minutes, you’ll be on your way to launching a successful online store. Follow our step-by-step guide, and watch your dream of owning a thriving e-commerce business become a reality. Happy selling!



Best Website Hosting for Blogging: Bluehost

Best Domain Provider for Blogging: GoDaddy

Best Platform for Blogging: WordPress


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