The Ultimate Guide to Choosing the Best E-commerce Website Builder


In today’s digital era, e-commerce has experienced tremendous growth and has become an essential avenue for businesses to reach customers and sell products online. Building a successful e-commerce website is crucial for any business looking to thrive in the online marketplace. Thankfully, with the advent of e-commerce website builders, creating a professional and functional online store has become easier than ever. In this guide, we will explore the benefits of using e-commerce website builders, discuss the factors to consider when choosing the best one for your business, compare popular website builders, provide tips for getting started, share best practices for designing your website, highlight common mistakes to avoid, and conclude with some final thoughts. Let’s dive in!


Best all-around ecommerce platform


 Best for stores with fewer than 100 products


Best for large inventories


Best for cornering a niche market


Best price for a full online store

Table of Contents

Benefits of Using an E-commerce Website Builder

Using an e-commerce website builder offers several advantages that can greatly simplify the process of setting up and managing an online store. Here are some key benefits:


Ease of Use: E-commerce website builders are designed to be user-friendly, even for individuals with limited technical knowledge or coding skills. They typically provide intuitive interfaces and drag-and-drop functionality, allowing users to easily customize their websites without the need for complex coding.


Time and Cost Efficiency: By utilizing website builders, businesses can save both time and money. These platforms provide pre-designed templates and pre-built functionalities, eliminating the need to hire a professional web developer or designer. This significantly reduces the upfront costs associated with website creation.


Flexibility and Customization: E-commerce website builders offer a wide range of customizable templates and design options, allowing businesses to create a unique online store that aligns with their brand identity. Users can easily modify layouts, colors, fonts, and images to achieve the desired look and feel.


Seamless Integration: Website builders often come equipped with built-in integrations for popular payment gateways, shipping providers, and third-party apps. This streamlines the process of setting up payment and shipping options, as well as enhancing the functionality of the online store through integrations with tools such as inventory management systems, email marketing platforms, and customer relationship management (CRM) software.


Ongoing Support: Many e-commerce website builders offer comprehensive customer support, including documentation, tutorials, and dedicated support teams. This ensures that users have assistance readily available whenever they encounter technical issues or have questions about optimizing their online store.

How to Choose the Best E-commerce Website Builder

To select the best e-commerce website builder for your business, it’s crucial to understand your specific needs and requirements. Here are the steps to help you make an informed decision:

Understanding Your Business Needs

Begin by identifying your business requirements and goals. Consider factors such as the size of your inventory, the complexity of your products, the level of customization you require, and any specific features you need to run your online store effectively.

Identifying the Right E-commerce Website Builder

Once you have a clear understanding of your business needs, evaluate different e-commerce website builders based on their ability to meet those requirements. Consider the following factors during your evaluation:

Responsive Design: In today’s mobile-driven world, it’s essential for your online store to be optimized for mobile devices. Ensure that the website builder you choose offers responsive design templates that adapt to various screen sizes.

User-friendly Interface: Look for an intuitive interface that allows you to easily navigate and manage your online store. A clean and organized dashboard will save you time and effort in the long run.

Customizable Templates: Check if the website builder provides a wide selection of customizable templates that can be tailored to your brand’s aesthetics and requirements. This will help you create a visually appealing and unique online store.

Payment Options: Consider the payment gateways supported by the website builder. Look for popular options such as PayPal, Stripe, or Square, and ensure that they align with your target audience’s preferences.

Shipping Integration: If your business involves shipping physical products, ensure that the website builder supports integration with popular shipping providers. This will enable seamless order fulfillment and tracking.

Security Measures: Security is of paramount importance when it comes to e-commerce. Verify that the website builder offers robust security features, including SSL certificates and secure payment processing, to protect your customers’ sensitive information.


Mobile Optimization: Mobile commerce is rapidly growing, so it’s crucial that your website builder provides mobile optimization features. This ensures that your online store looks and performs well on smartphones and tablets.


SEO Tools: Look for built-in SEO tools or plugins that help optimize your website for search engines. Features like customizable metadata, keyword optimization, and XML sitemaps can significantly improve your website’s visibility in search results.


Scalability: Consider your long-term growth plans and choose a website builder that can accommodate your expanding business needs. Look for options that offer scalability in terms of product capacity, bandwidth, and performance.


Customer Support: Evaluate the level of customer support provided by the website builder. Check for options like live chat, email support, and extensive documentation to ensure you can easily get assistance whenever needed.

Popular E-commerce Website Builders

Several e-commerce website builders have gained popularity in the market due to their user-friendly interfaces and robust features. Here are some of the most popular options:


Shopify: Shopify is one of the leading e-commerce website builders, known for its ease of use and extensive range of features. It offers a variety of templates, seamless integrations with popular apps and payment gateways, and excellent customer support.


WooCommerce: Built as a plugin for WordPress, WooCommerce is a highly flexible and customizable e-commerce solution. It leverages the power of WordPress and provides a vast selection of extensions and themes.


Magento: Magento is a feature-rich open-source platform suitable for businesses with complex e-commerce requirements. It offers a high level of customization and scalability, making it a popular choice for large enterprises.


BigCommerce: BigCommerce is a comprehensive website builder that caters to businesses of all sizes. It offers an extensive range of features, including built-in SEO tools, multi-channel selling capabilities, and a robust app marketplace.


Wix: Wix is a popular website builder known for its ease of use and visually stunning templates. While it’s not solely focused on e-commerce, it offers a range of e-commerce features that can be easily integrated into your website.


Volusion: Volusion is a dedicated e-commerce website builder that provides an all-in-one solution for creating online stores. It offers powerful inventory management, marketing tools, and integrations with popular payment gateways.


Squarespace: Squarespace is a versatile website builder known for its elegant and modern templates. It provides a user-friendly interface, e-commerce functionality, and customizable options for businesses looking for a visually appealing online store.

Comparison of E-commerce Website Builders

To make an informed decision, let’s compare the key features and factors of popular e-commerce website builders:


Pricing: Compare the pricing plans offered by each website builder, including transaction fees, hosting costs, and additional charges for premium features.


Ease of Use: Consider the simplicity of the user interface and the learning curve associated with each website builder. Look for intuitive platforms that allow you to quickly set up and manage your online store.


Customization Options: Evaluate the level of customization offered by each website builder. Check if you can easily modify templates, personalize the design, and add custom functionalities to match your brand.


Available Templates: Explore the range of templates provided by each platform and ensure they align with your desired website aesthetics and industry requirements.


Payment and Shipping Options: Check the supported payment gateways and shipping integrations of each website builder. Ensure they align with your customers’ preferences and provide a seamless checkout experience.


Integration with Third-Party Apps: Consider the availability of integrations with third-party apps and services. This enables you to extend the functionality of your online store by integrating tools such as email marketing software, inventory management systems, and analytics platforms.


SEO Capabilities: Look for built-in SEO tools or plugins that can help optimize your website for search engines. Consider features like customizable metadata, URL structures, and sitemap generation.


Customer Support: Assess the level of customer support provided by each website builder. Look for options like live chat, email support, and comprehensive documentation to ensure you can receive assistance whenever needed.

How to Get Started with the Best E-commerce Website Builder

Once you have selected the best e-commerce website builder for your business, it’s time to get started. Follow these steps to set up your online store:


Sign up Process: Visit the website of your chosen website builder and sign up for an account. Provide the necessary details and follow the registration process to create your account.


Setting up Your Store: Once you’ve created your account, you will be guided through the process of setting up your online store. This typically involves entering basic information such as your store name, contact details, and business address.


Adding Products: Begin adding your products to your online store. Include detailed descriptions, high-quality images, and any necessary variations or options.


Customizing Your Website: Utilize the customization options provided by the website builder to personalize your website. Modify the design, colors, fonts, and layout to align with your brand identity.


Setting up Payment and Shipping Options: Configure your preferred payment gateways and shipping providers. Ensure that the options you choose are secure, reliable, and aligned with your customers’ expectations.


Testing Your Website: Before launching your online store, thoroughly test the functionality of your website. Place test orders, test the checkout process, and ensure that all features are working correctly.

Best Practices for Designing Your E-commerce Website

Designing an effective e-commerce website is crucial for attracting and converting customers. Follow these best practices to create an appealing and user-friendly online store:


Optimize Your Website for Mobile Devices: With the increasing use of smartphones, ensure that your website is mobile-friendly and responsive. Test your website across various devices to guarantee a seamless user experience.


Keep the Design Simple and Easy to Navigate: Avoid cluttered designs and complex navigation menus. Prioritize simplicity and ensure that visitors can easily find what they’re looking for.


Use High-Quality Product Images: High-resolution product images can significantly impact a customer’s purchasing decision. Invest in professional product photography or use high-quality stock images to showcase your products effectively.


Display Customer Reviews: Incorporate customer reviews and testimonials to build trust and credibility. Positive reviews can influence potential customers and increase their confidence in your products.


Include a Clear Call to Action: Guide visitors towards making a purchase by including clear and prominent call-to-action buttons. Use action-oriented language, such as “Buy Now” or “Add to Cart,” to encourage conversions.


Provide Easy Access to Customer Support: Make it simple for customers to contact your support team if they have questions or encounter issues. Display contact information prominently and consider offering live chat support for real-time assistance.


Common Mistakes to Avoid


While building your e-commerce website, it’s essential to avoid common pitfalls that can hinder its success. Here are some mistakes to steer clear of:


Choosing the Wrong E-commerce Website Builder: Conduct thorough research and select a website builder that aligns with your specific business needs. Avoid making hasty decisions without considering all the necessary factors.


Overlooking Mobile Optimization: With the increasing use of mobile devices for online shopping, neglecting mobile optimization can result in a poor user experience and lost sales. Ensure your website is mobile-friendly and responsive.


Ignoring Security Measures: Security is paramount in e-commerce. Failing to implement proper security measures can compromise your customers’ sensitive information, damage your reputation, and result in legal consequences. Invest in SSL certificates and secure payment processing.


Ignoring SEO Capabilities: Optimizing your website for search engines is crucial for driving organic traffic and increasing visibility. Ignoring SEO capabilities can hinder your website’s ability to rank well in search engine results.


Failing to Provide Adequate Customer Support: Customer support plays a vital role in building customer loyalty. Failing to offer timely and efficient support can result in negative experiences and lost customers. Prioritize customer support channels and respond promptly to customer queries.


Choosing the best e-commerce website builder is a critical decision that can significantly impact the success of your online store. By understanding your business needs, evaluating key features, and considering popular options, you can make an informed choice. Once you’ve selected the right website builder, follow best practices for designing your website, and avoid common mistakes that can hinder your success. Remember to optimize your website for mobile devices, provide an intuitive user experience, showcase high-quality product images, and prioritize customer support. With the right website builder and effective design, your e-commerce store can thrive in the competitive online marketplace.

Recap of Key Takeaways:

E-commerce website builders simplify the process of creating an online store.

Benefits include ease of use, time and cost efficiency, flexibility and customization, seamless integration, and ongoing support.

To choose the best e-commerce website builder, understand your business needs and consider factors like responsive design, user-friendly interface, customizable templates, payment and shipping options, security measures, mobile optimization, SEO tools, scalability, and customer support.

Popular e-commerce website builders include Shopify, WooCommerce, Magento, BigCommerce, Wix, Volusion, and Squarespace.

Compare website builders based on pricing, ease of use, customization options, templates, payment and shipping options, integration with third-party apps, SEO capabilities, and customer support.

Get started by signing up, setting up your store, adding products, customizing your website, setting up payment and shipping options, and testing your website.

Design your e-commerce website by optimizing for mobile devices, keeping the design simple and easy to navigate, using high-quality product images, displaying customer reviews, including a clear call to action, and providing easy access to customer support.

Avoid common mistakes such as choosing the wrong website builder, overlooking mobile optimization, ignoring security measures, ignoring SEO capabilities, and failing to provide adequate customer support.

Final Thoughts

Building an e-commerce website can be a daunting task, but with the right e-commerce website builder and careful consideration of your business needs, it becomes an achievable endeavor. By following best practices for website design, avoiding common mistakes, and providing an exceptional user experience, you can create a successful online store that attracts customers and drives sales. Remember to regularly update your website, monitor analytics to identify areas for improvement, and adapt to evolving customer expectations and industry trends. With dedication and strategic planning, your e-commerce website can become a valuable asset for your business’s growth and success.


Q: What is the best e-commerce website builder for beginners?

A: Shopify is often considered the best e-commerce website builder for beginners due to its user-friendly interface, comprehensive features, and excellent customer support. It provides step-by-step guidance and a wide range of customizable templates, making it easy for beginners to set up and manage an online store.


Q: How much does it cost to use an e-commerce website builder?

A: The cost of using an e-commerce website builder varies depending on the platform and the specific plan you choose. Most website builders offer tiered pricing plans that cater to different business needs and budgets. Basic plans typically start at around $20 to $30 per month, while advanced plans with additional features can range from $80 to $300 per month.


Q: Can I use my own domain name with an e-commerce website builder?

A: Yes, most e-commerce website builders allow you to use your own domain name. You can either purchase a domain name directly from the website builder or connect an existing domain name that you’ve purchased from a third-party domain registrar.


Q: What payment options are available with e-commerce website builders?

A: E-commerce website builders generally offer a variety of payment options. Commonly supported payment gateways include PayPal, Stripe, Square, and Authorize.Net. These payment gateways allow you to accept major credit and debit cards, as well as other payment methods based on your target market and region.


Q: How do I integrate shipping options with my e-commerce website?

A: E-commerce website builders often provide integrations with popular shipping carriers such as UPS, FedEx, USPS, and DHL. You can typically set up shipping options by configuring your preferred shipping providers and their corresponding services within the website builder’s settings. This enables real-time shipping calculations, label printing, and order tracking for your customers.


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