How to Build Email Lists with Facebook


You’re probably aware that “the money’s in the list.” However, here’s an intriguing revelation: the world’s top social network, Facebook, holds a wealth of untapped email resources that you might not have considered for your list-building efforts.

In the following sections, I’ll guide you through the seamless integration of a third-party email marketing service like Aweber or GetResponse with your Facebook marketing initiatives. This integration allows you to effortlessly gather new leads directly from your Facebook page, expanding your email list.

Moreover, we’ll delve into the little-known strategies of leveraging Facebook Live to amplify the growth of your email list even more.

Are you ready to explore these valuable techniques? Let’s jump right in.

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Table of Contents

List building with a Facebook page

Welcome to an exciting journey into the world of email list building, right from your Facebook page. Building an engaged email list is like giving wings to your online presence, and we’re here to guide you through every step. So, fasten your seatbelt as we delve into the realm of creating an irresistible email capture system that will set you up for success.


Step 1: Installing the App Our journey begins with installing the app that opens the door to email list building. Let’s assume you’re using AWeber, but don’t worry if you’re with another email service provider – the process is quite similar. First, search for ‘AWeber Facebook opt-in,’ ‘Mail Chimp Facebook opt-in,’ or ‘Get Response Facebook opt-in,’ depending on your service provider. Look for the link that adds the app to your Facebook page, and after a few clicks, you’ll have it seamlessly integrated.


Step 2: Configuring the App Now, back on your Facebook page, you’ll spot a new app, proudly displaying your email service provider’s logo. However, it’s not fully functional or attractive yet. Click on it to start configuring. Select your desired list from your AWeber account – either an existing one or a new list exclusively for your Facebook audience. You can even preview how your opt-in form will look on your page.


Step 3: Customization for Appeal To ensure your opt-in form looks appealing and aligns with your brand, head to your AWeber account. Here, you can unleash your creativity by customizing your form. You can choose from existing templates or create your own masterpiece.


Step 4: Fine-Tuning on Facebook Back on Facebook, it’s time to enhance the visual appeal of your opt-in tab. Replace the generic logo and ‘Email signup’ text with something captivating. You want visitors to feel compelled to click through. Choose a striking image and a custom tab name that resonates with your audience. This small change can make a big difference.


Step 5: Amplify with Facebook Ads To supercharge your email list growth, consider using Facebook ads. These ads can expose your page to a broader audience, encourage more page likes, and ultimately drive more people to your email opt-in form. It’s like pouring fuel on the fire of your list building efforts.


In a Nutshell Building your email list through your Facebook page is a powerful way to connect with your audience and fuel your online success. Remember, the key is to create an app that entices visitors to click and an opt-in form that’s too irresistible to ignore. With these steps, you’re well on your way to email list building greatness.


Next Stop: Facebook Live – A List Building Powerhouse


But our journey doesn’t end here. Facebook Live awaits, ready to elevate your list building game even further. Stay tuned as we unravel the secrets of harnessing the full potential of Facebook Live for building an engaged and responsive email list. Your path to list building success continues, so keep those engines revving!

List building using Facebook Live

If not, it’s time to reconsider.

Facebook Live offers a plethora of opportunities for your marketing campaigns and can significantly contribute to expanding your email subscriber base.

Maximizing the potential of live video streaming can also allow you to achieve multiple goals simultaneously.

Certainly, your aim is to promote your brand, showcase your products and services, and enhance your email list.

What’s remarkable about Facebook Live is its exceptional streaming quality.

You won’t have to worry about delays or instability.

In fact, during the 2016 Presidential debates, Facebook Live boasted the lowest delay time compared to other viewing platforms, even with nearly 300,000 viewers watching the debates on Facebook simultaneously.

Such impressive statistics debunk any concerns you might have about video quality or lag when using Facebook Live.

In this article, we’ll delve into how you can utilize this dynamic marketing tool to expand your email list substantially.

Dive into Comprehensive Content Embrace the freedom that Facebook provides for live video streaming, allowing you to broadcast for extended periods.

Remember, there’s a 4-hour time limit for each live stream.

While you don’t necessarily need to stream for the full 4 hours, it’s worth noting that longer videos tend to attract more views than shorter ones.

In fact, last year’s statistics revealed that four out of the top five most-viewed Facebook Live videos were over 3 hours long.

However, there’s no fixed duration that guarantees success; longer videos simply offer a larger window of opportunity to engage a broader audience.

Maximize Engagement through Notifications Encourage your followers to receive notifications whenever you go live.

A simple click on the “Follow” button in the bottom right corner of your stream can make a significant difference:

[Image: Facebook Live with follow button]

This simple action ensures that more viewers tune in to your live video, ultimately boosting your overall reach.

It’s noteworthy that Facebook Live streams are watched three times longer than regular videos on the platform.

Seize this extended timeframe to your advantage.

A Strategic Pitch for Subscriptions If your objective is to grow your email list, take the opportunity to present a compelling pitch to your viewers.

Remember, your audience won’t join your email list just because you ask them to.

Highlight the value they’ll gain as subscribers.

However, keep in mind that your audience will evolve throughout your live stream, especially if it spans several hours.

While you may have mentioned your email list in the initial minutes of your broadcast, it’s perfectly acceptable to bring it up again later.

Strive for a balanced approach – you don’t want to repeat yourself excessively, but it’s prudent to redirect viewers’ attention to your email sign-up a few times during the broadcast.

In essence, Facebook Live offers a unique and engaging platform to not only promote your brand and offerings but also to strategically expand your email subscriber base.

By leveraging the potential of longer videos, encouraging notifications, and delivering a well-timed pitch, you can capitalize on Facebook Live’s extensive engagement and boost your email list in a meaningful way.

Promote your products

Expanding on the previous discussion, let’s delve deeper into a strategy that harnesses the ample time you have in front of your audience. Make every moment count by strategically showcasing your brand, products, and services. In today’s digital landscape, consumers are increasingly drawn to video content for product insights rather than lengthy textual descriptions.

Consider this: research reveals that a staggering 4 times as many consumers prefer absorbing information through product videos. Now, let’s seize this opportunity to achieve not one, but two significant goals simultaneously – boosting product sales and cultivating a thriving email subscriber base.

Your objectives converge around enhancing sales and conversion rates, often anchored in building a robust email list. However, the chance to augment your subscribers while concurrently promoting your product isn’t a frequent occurrence.

Here’s how you can capitalize on this unique approach:

Leverage the power of Facebook Live to unveil your product to your eager audience. Harness the engaging nature of video content to vividly showcase the features and benefits of your offering.

Now comes the intriguing twist – announce that exclusive discounts and enticing promotions await the members of your esteemed email subscriber list. Through Facebook Live, you bridge the gap between visual engagement and email sign-ups, offering consumers precisely what they desire.

This strategy doesn’t just promote your products; it lays the foundation for exceptional customer service. By aligning your offers with consumer preferences, you’re actively demonstrating your commitment to their needs.

Remember, impeccable customer service isn’t just a gesture – it’s a catalyst for revenue growth. By nurturing customer relationships and addressing their unique requirements, you have the potential to witness a substantial boost in your earnings.

So, here’s the pitch: showcase your products, tantalize your audience with exclusive discounts, and guide them towards the pathway of email subscriptions. The synergy between dynamic video content and attractive offers is a recipe for success. Trust the process – the outcomes are bound to speak for themselves.

Establish a personal connection with your viewers

Utilizing live video-streaming presents a golden opportunity for you to unveil your unique personality.

Inject humor.

Demonstrate to your audience that you’re a genuine individual, not an anonymous and faceless corporate entity.

Foster a personal and relatable connection.

Visual representation of sentiments – An overwhelming 96% of marketers acknowledge that personalization serves as a catalyst for fostering customer relationships. This strategy paves the way for cultivating enduring bonds with your clientele.

Facebook Live emerges as the quintessential platform for amplifying the customer experience.

What transpires when you establish a personalized rapport with your patrons?

They display a heightened willingness to splurge.

Visualization provided by American Express – A staggering 68% of consumers indicated they’d be open to spending more for a brand they perceive as delivering exemplary customer service. Let’s take a moment to delve into this.

If a customer is inclined to invest more money due to an intimate association with your brand, what other actions might they be predisposed to take?

It’s reasonable to assume that they would gladly become part of your email subscription roster.

Simply make the request.

Given that it’s cost-free, most should readily embrace the idea.

Don’t forget to bring up your email subscriptions during your live broadcasts.

If your charisma is resonating, your viewers will eagerly anticipate your insights.

This presents a golden opportunity to promote your blog.

Cultivating a personal link is one of the driving factors behind every business’s need for a blog.

During your Facebook Live session, you could state: “While it’s impossible to be live 24/7.”

Should your viewers yearn for more exclusive content, communicate: “Enroll in my email list and receive notifications with every new post I publish.”

This approach sustains the interest of your viewers, readers, and customers in your brand.

It also serves as a seamless technique to boost your email subscribers via Facebook Live.

Use interactivity tactics

Wondering how to make your live streams more interactive and engaging? We’ve got the perfect recipe: likes, shares, and comments. When it comes to Facebook Live videos, the game-changing factor is their native format. Unlike videos that link elsewhere, native videos play right in your feed, making them more enticing for viewers to interact with. In fact, native videos on Facebook enjoy a whopping 1055% higher share rate compared to videos with outbound links.

So, what’s the takeaway here? Well, viewers are naturally inclined to share and engage with your video while it’s live. Your job? Encourage them to do even more!

Let’s imagine you’re running a contest. Amp up the excitement by randomly selecting a viewer who liked or shared the stream. You can even infuse competition within the comment section, urging your audience to leave creative or funny comments. And here’s the icing on the cake: use these interactions to boost your email list.

Here’s a clever strategy: After announcing the contest winner and giving away a prize, reveal your plan for an exclusive online giveaway, but this time it’s exclusively for your email subscribers. The logic is simple: if viewers see you’re generously giving away goodies, they’re more likely to hop onto your email list for a chance to win.

Why Facebook Live? It’s the go-to live streaming application with a massive user base. And when it comes to attracting viewers, interactivity is your secret weapon. More viewers mean more potential email subscribers.

Treat your Facebook Live sessions like your own TV show. Your favorite show doesn’t just air randomly, right? It follows a specific schedule, building a dedicated audience. Apply the same principle to your live streams. Regularity is key, and consistency pays off. By going live on a predictable schedule, you increase your chances of capturing a larger, more engaged audience.

But when’s the best time to go live? Based on insightful data, midweek, specifically Wednesdays, is your sweet spot. And for the time of day, late-night broadcasts take the lead in total engagements. Combine both these factors and you’ve got a winning formula. Late Wednesday nights emerge as the prime time to connect with a larger and more engaged audience, making it the perfect opportunity to promote your email subscriptions and expand your list.

Here’s a pro tip: Keep your content fresh and exciting. The media industry, with its ever-evolving breaking news stories, is a live streaming trailblazer. Emulate their approach by injecting variety into your live streams. Keep your audience entertained and eagerly awaiting your next session.

In a nutshell, interactivity is the name of the game. Get your viewers participating and sharing during your live streams to multiply your email subscribers. With Facebook Live’s massive reach and your strategic approach, your email list is poised for remarkable growth. So, start scheduling those live streams, connect with your audience, and watch your email list flourish.

Use different platforms to drive traffic to your live stream

Harness the Power of Facebook’s Massive User Base.

Snapshot of Active Users on Leading Social Media Platforms. While Facebook boasts a staggering 2 billion monthly active users, don’t confine your promotional efforts solely to its platform.

Tap into Your Email Subscriber Base.

Let your existing email subscribers in on your exciting live video lineup.

Empower them to share the news with their network through forwarding or direct conversations.

Spread the Buzz Across Multiple Platforms.

Amplify your live videos across a diverse range of platforms:

Engage with a Visual Treat on Instagram. Tweet and Share the Excitement on Twitter. Capture Moments and Share on Snapchat. Showcase on Your Website’s High-Traffic Zones. Enrich Your Blogs with Captivating Live Video Content. Mobilize All Resources to Channel Traffic.

Unleash the full spectrum of your resources to funnel traffic towards your live videos.

The effort is worthwhile, considering the substantial returns they can generate.

Maximize Your Returns with Minimum Investment.

Infographic Illustrating the Strong ROI of Video Content. The investment required for broadcasting live videos is remarkably modest.

True, it demands a portion of your time and may involve offering certain products as incentives.

However, these costs are marginal in comparison to your ongoing marketing campaigns.

Moreover, they pale in significance when compared to the potential gains.

Transform Viewers into Valuable Subscribers.

Elevate your ROI by converting live video viewers into dedicated email subscribers.

The rewards of email marketing are undeniable; companies often garner a substantial $44 for every $1 invested.

This return dwarfs other marketing strategies by a factor of up to four.

Unleash the Potential, Reap the Rewards.

Expanding the Reach of Your Facebook Live Videos.

Expand your reach beyond Facebook’s walls and witness the magic unfold.

Leveraging multiple channels results in amplified viewership, converting into a higher influx of email subscribers and an exceptional ROI.

Add captions to your videos

Did you know that a whopping 85% of Facebook Live videos are watched without sound? It’s a significant statistic that highlights the importance of catering to a soundless audience.

Incorporating captions into your videos can work wonders. It has been observed that adding captions can boost the average viewing time by an impressive 12%. This tidbit of information holds substantial value for content creators.

Considering that a majority of your viewers might opt for a muted viewing experience, you need to diversify your strategies. Relying solely on verbal communication won’t suffice. Prepare some engaging props and captivating visuals to accompany your broadcasts.

To enhance your brand visibility, invest in professionally crafted signs and posters that embody your brand’s essence. Holding these visuals at strategic intervals during your broadcast can captivate your audience even more effectively.

If you’re inclined to stay stationary during your stream, consider having well-designed signs placed in the background. This provides a consistent backdrop that subtly reinforces your brand.

Opt for a third-party closed caption service, such as Telestream or Ai-Media. These platforms offer live captioning, ensuring that every word you utter is transcribed on-screen. This feature proves to be invaluable, especially for those who watch your content on mute.

The implications are significant: an increased viewer retention rate. By catering to those who prefer muted viewing, you create a more inclusive experience that resonates with a wider audience.

As a content creator, this strategy can seamlessly translate into growing your subscriber base. With improved viewer retention, you can more effectively entice viewers to become subscribers and ultimately, valuable additions to your email list.


Facebook remains a steadfast platform, and harnessing the potential of Facebook Groups can greatly contribute to expanding your list if wielded effectively.

Integrating Facebook Live into your strategy serves as yet another avenue for list growth.

With the capacity to stream uninterrupted for a maximum of 4 hours, Facebook Live offers you a unique opportunity to delve deep into specific subjects.

Encourage your audience to “follow” your page to receive prompt notifications each time you initiate a live stream.

Leverage the power of live streaming to promote your products while actively engaging with your audience, both within your live sessions and your groups. Why not incorporate engaging contests and alluring giveaways as well?

Transform these promotional activities into an enticing incentive, encouraging more individuals to become valued subscribers to your email list.

By authentically showcasing your personality, you create an immediate and lasting connection with your viewers. Research suggests that consumers are inclined to invest more in brands that they have developed trust in.

Be it through the dynamic platform of Facebook Groups or the interactive realm of Facebook Live, the strategies delineated above stand poised to significantly augment your email list in a remarkably short span of time.


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