Compare the Best Instagram Analytics Tools


Looking for the perfect Instagram analytics tool to boost your growth? Look no further! Our top recommendation is Iconosquare, trusted by some of the world’s biggest brands for its user-friendly interface and comprehensive features.

Without proper insights from Instagram analytics, your growth potential remains untapped. Many people resort to guessing the algorithm to form strategies, but why leave it to chance when you can use a specialized tool? We’ve compiled a list of the best Instagram analytics tools to empower you with accurate data, deep insights, and effective strategies to conquer the platform and achieve your goals. Let’s explore these tools and take your Instagram game to the next level!

The Top 5 Best Instagram Analytics Tools


Best Overall 

Sprout Social

Best for Teams


Best for Content Strategy

Best for Pure Data


Best for Influencer Campaigns


Table of Contents

Instagram Insights is also a free tool built into every IG business account that you can use to pull insights directly from the platform. It does not give the same depth, details, or clarity as the other tools on this list, but it is a great first step if you are starting your Instagram account and looking for overviews.

Whether you want to use analytics to plan future content or to ace your next product launch – here’s the best tools out there to help you understand what’s working for you the platform.

Iconosquare – Best Overall

When it comes to Instagram analytics, Iconosquare stands out as a top choice, and it’s no surprise why it’s so popular among users.

The first thing you’ll notice is the user-friendly and sleek dashboard, designed to make your analytics journey a breeze. Iconosquare offers an impressive range of customization features, allowing you to handpick the specific analytics you want to see.

With Iconosquare, you have the power to filter your analytics by content, engagement, reach, hashtags, story performance, and even profile activity. The data you receive about your followers’ interactions is not only extensive but also easy to comprehend.

Why Choose Iconosquare?

  • Perfect for Team Collaboration: Iconosquare provides access for multiple accounts, making it an ideal tool for your entire team to work together seamlessly.
  • Detailed Data Reports: Say goodbye to vague insights. Iconosquare offers in-depth data reports, empowering social media managers and strategists to make informed decisions.
  • Feed Planning and Content Curation: Plan your feed like a pro and curate content that resonates with your audience, thanks to Iconosquare’s helpful feed planning feature.
  • Customizable Dashboard: Tailor your analytics dashboard to suit your unique needs and preferences, ensuring you get the most relevant insights.
  • Enhanced Campaigns: With Iconosquare’s analytics labels, you can supercharge your campaigns and optimize their performance.

The Extras That Set Iconosquare Apart:

  • All-in-One Platform: Analyze multiple platforms from a single account, including Facebook, Twitter, and Tiktok, streamlining your social media management.
  • Comprehensive Reporting: Pull detailed reports from your analytics data, making it a must-have for social media managers and strategists.
  • Competitive Insights: Stay ahead of the game by tracking your competitors and industry hashtags to identify areas for improvement.
  • Time-Saving Scheduling: Schedule your Instagram posts in advance and preview your feed, ensuring a cohesive and visually appealing profile.
  • Media Library: Stay organized with a dedicated media library for visual media, captions, and hashtags, simplifying your content creation process.

Iconosquare is more than just an analytics tool; it’s a powerful ally for Instagram success. With its comprehensive features and insightful data, you’ll be equipped to elevate your Instagram strategy and engage with your audience like never before. Whether you’re a social media manager, a content creator, or an aspiring influencer, Iconosquare is the tool that will take your Instagram game to the next level.

Sprout Social — Best For Teams

Sprout Social stands out as a comprehensive social media management tool that checks off all the right boxes. Among its many impressive features, it excels in running Instagram analytics, making it a top choice for businesses and marketers seeking valuable insights.

Sprout Social offers a wide range of analytics reports, covering essential metrics such as engagement, performance, views, likes, follows, and reach on Instagram. The platform presents these data points through a clean and customizable dashboard, allowing users to easily generate graphs and reports based on the collected data.

What sets Sprout Social apart is the depth of its analytics capabilities, especially with its higher-tier paid plans. It provides in-depth paid data points, giving businesses a comprehensive understanding of their Instagram performance. Moreover, the platform allows for easy data sharing among team members and enables the analysis of different accounts, including competitor accounts and top-performing accounts within the industry.

Select Sprout Social for:

  • In-depth post and account analytics, including insights into reach, engagement, likes, comments, and follows.
  • Tracking trends and hashtags across both your own and competitor accounts.
  • Analyzing audience behavior and demographics to better target your content.
  • Pulling comprehensive reports for your team to enhance strategic planning.

In addition to its robust analytics capabilities, Sprout Social goes beyond being a mere analytics tool. With the standard plan, users gain access to a plethora of other features, such as scheduling and analytics for multiple platforms, CRM and SEO tools, content management, and paid promotion tools. This makes it an excellent choice for larger businesses and agencies managing multiple accounts across various platforms.

However, for smaller businesses or individual Instagram creators solely seeking analytics insights, some of the additional features may not be as relevant. The only drawback to Sprout Social is its higher price point, which caters more to bigger companies or agencies with substantial budgets.

In conclusion, Sprout Social emerges as a powerful social media management and analytics tool, particularly excelling in providing in-depth insights for Instagram. Its wealth of features and analytics capabilities make it an ideal choice for larger businesses and agencies looking to enhance their social media strategies. While it may not be the most cost-effective option for smaller ventures, its robust offerings make it a worthwhile investment for those seeking comprehensive social media management and analytics solutions.

Squarelovin — Best For Content Strategy

Introducing Squarelovin, a social media management platform that sets itself apart by not only providing Instagram analytics but also empowering you to utilize that data to drive significant growth.

Just like other analysis tools, Squarelovin offers a user-friendly dashboard that grants valuable insights into your likes, engagement, and overall performance. However, what truly distinguishes this platform is its emphasis on converting those insights into a comprehensive growth strategy.

Squarelovin’s engaging graphs and visual representations help you grasp your Instagram success on a post-by-post basis, allowing you to analyze engagement, likes, shares, and identify your best-performing content. Armed with this knowledge, you can make informed decisions and plan your future posts strategically.

Moreover, the platform goes beyond basic analytics by offering posting time suggestions tailored to your audience’s behavior. This ensures that your content reaches its maximum potential, delivering optimal results and fostering growth.

With Squarelovin, you receive a score for each post, enabling you to evaluate the effectiveness of your content. This, combined with strategy suggestions and optimization tips, equips you with the tools to refine your approach and enhance your content quality.

The beauty of Squarelovin lies in its simplicity and focus on helping you elevate your Instagram game. It doesn’t overwhelm you with unnecessary features; instead, it excels in providing essential analytics and actionable insights to propel your growth.

Another remarkable aspect of Squarelovin is its accessibility. Unlike other platforms with paid plans, Squarelovin is entirely free. So, whether you’re a seasoned social media marketer or just starting, you can leverage the power of this tool without any financial commitment.

In conclusion, Squarelovin is a powerful ally for any Instagram enthusiast or brand looking to translate analytics into a well-crafted growth strategy. With its user-friendly interface, score-based post evaluation, and valuable strategy suggestions, this platform takes your Instagram management to the next level. Embrace Squarelovin’s potential, and watch your Instagram presence flourish like never before. — Best For Pure Data

If you’re looking for a comprehensive social media analytics tool, has got you covered. This platform offers in-depth insights and data analytics for Instagram, Tiktok, Facebook, Twitter, and LinkedIn. Whether you’re an individual, agency, business, or brand, provides the essential tools to analyze your social media presence and make informed decisions.
The platform’s tagline, “Pure Analytics,” truly embodies its mission. With a sleek and minimalistic interface, presents clean and easy-to-use tools that allow you to navigate through your data effortlessly. The customizable dashboard lets you focus on the metrics that matter the most to you.’s key strength lies in the wealth of information it provides. From post and story analytics to follower growth and engagement, you’ll gain valuable insights into your audience’s demographics, behavior, and interests. The platform’s comprehensive approach ensures that you have a clear understanding of who your followers are and what content resonates with them.
Although does not offer a free version, the depth and range of features justify its starting price. For data-driven individuals and businesses, this tool is worth every penny.
Key Reasons to Choose
Tracking Follower Growth and Audience Engagement: allows you to monitor the growth of your follower base and understand how engaged your audience is with your content.
Audience Insights: Dive deep into your followers’ demographics, behavior, and interests to tailor your content to their preferences.
Social Mention Tracking: Keep track of your mentions and hashtags across various social media platforms, gaining valuable visibility into your online presence.
Content Analysis: Analyze the performance of your posts and stories, and identify the best times to engage your audience.
Detailed Comparative Reports: Compare your account’s performance with others to benchmark your progress and identify areas for improvement.
Extra Features: goes above and beyond Instagram analytics. It also offers analytics for your other social media accounts, providing you with a holistic view of your online presence. The platform’s pullable graphs and data make it easy to understand the bigger picture.
Additionally, offers a free audit to evaluate the success of your account. This feature is a valuable resource to gauge your account’s performance and identify areas for growth.
The Verdict: If you’re a data-driven individual or business seeking in-depth analytics, is the go-to platform for you. It offers a treasure trove of data and insights to help you make data-backed decisions. However, keep in mind that is solely focused on providing the data. If you’re looking for additional support in strategizing or implementing the insights, you may need to explore other resources.
In conclusion, stands out as one of the best social media analytics platforms in the market. With its impressive range of features and user-friendly interface, it’s a valuable asset for anyone aiming to leverage data for social media success. Take charge of your social media performance with and unlock the secrets to online growth and engagement.

Keyhole — Best For Influencer Campaigns

Introducing Keyhole, an Instagram analytics platform designed to measure the success of your campaigns, with a specific focus on influencer marketing ROI.

Keyhole’s influencer strategy landing page offers a range of powerful features, including competitor analysis, social listening, and brand monitoring. However, the real spotlight is on using analytics to leverage the potential of influencer marketing.

With Keyhole, you can not only analyze your own account’s performance and monitor conversations surrounding it but also assess other influencers’ accounts to find the perfect fit for your next campaign.

Similar to other tools, Keyhole provides essential analytics for engagement, likes, follower growth, and reach. Moreover, you can integrate other social media accounts beyond Instagram and measure their analytics and growth too.

What sets Keyhole apart is its profit-focused approach, making it stand out among its competitors. The primary objective is not just to boost account growth but also to drive sales.

Choose Keyhole if you want to:

  • Analyze Instagram data, including users, reach, engagement, impressions, and campaign success.
  • Track and analyze competitor accounts and their marketing efforts.
  • Audit and analyze influencer accounts to find the best fit for your campaigns.
  • Monitor mentions and identify top-performing hashtags for your brand.

Keyhole comes with some exciting extra features:

  • Publishing and scheduling options for both Instagram and other social media accounts.
  • Campaign and event tracking capabilities, along with downloadable reports to share with clients or teams.
  • Market research and competitor benchmarking tools.

This robust tool is particularly beneficial for significant influencers and marketing agencies aiming to maximize their profits on the platform. However, for smaller Instagram users solely interested in measuring their account’s performance, Keyhole might be a bit overwhelming.

While pricing is not advertised, it is worth noting that Keyhole is targeted towards B2C brands and agencies, suggesting that it might not be the most affordable option for solopreneurs. For businesses seeking an analytics tool to enhance their influencer marketing campaigns and boost sales, Keyhole proves to be the perfect fit.

How to Find The Best Instagram Analytics Tool For You

Selecting the perfect Instagram Analytics tool can be quite the challenge – with a plethora of options available, each one seemingly better than the last.

But fret not, we’re here to guide you through the process and help you make an informed decision. As we curated our top picks for this list, we carefully examined each tool based on specific criteria that set them apart as the cream of the crop in the analytics realm:

  • Analyzing Capabilities: Does the tool provide robust data analysis features that can unravel the insights hidden within your Instagram data?
  • Reporting Functionality: Can you effortlessly generate comprehensive reports that showcase the performance of your Instagram content?
  • Inclusive Data: What specific data points does the tool cover? It’s crucial to ensure that the tool aligns with your requirements and covers all the essential metrics you need to monitor.

Taking these aspects into account will undoubtedly aid you in making a well-informed choice for your Instagram analytics tool. Let’s delve deeper into the reasons why these factors are essential in making the right decision for your social media success.

Does It Help You Analyze The Data?

Leveraging data and analytics on Instagram holds immense value, especially when it comes to fueling the growth of your account. However, unless you possess expertise in data analysis or a profound understanding of the algorithm, interpreting and utilizing the data effectively can be a daunting task. This is where a reliable tool comes into play, enabling you to harness the potential of your analytics and craft a winning strategy.

Take, for example,—a tool that offers an abundance of valuable data. However, its true potential lies in the hands of those who know how to wield it effectively. If data analysis isn’t your forte, you might find that falls short of meeting your needs.

When selecting the perfect tool for your Instagram endeavors, consider how involved you want to be in data analysis. If you seek assistance in crafting a strategic plan based on your analytics, opting for a tool like Squarelovin would be a wise choice. Squarelovin not only provides comprehensive data analysis but also offers guidance in shaping a winning strategy, making it a perfect fit for those seeking a more hands-on approach to Instagram growth.

Can You Generate Reports?

When it comes to Instagram growth and gaining more followers, some may overlook the significance of pulling reports. However, for agencies, influencers, and social media managers, having data to showcase what’s working and what’s not for their clients is crucial.

If you anticipate needing to present data to others, opt for a tool that offers seamless reporting capabilities. For instance, platforms like Sprout Social come equipped with intuitive reporting features, making it effortless to present your analytics in a clear and concise manner. With such tools at your disposal, impressing clients with valuable insights becomes a breeze.

What Data Does It Include?

When it comes to selecting an analytics tool, nothing is more crucial than ensuring it provides you with the precise data you require. Are you eager to gain insights into your competitors’ strategies? Do you wish to stay updated on the latest trends? Or perhaps you are determined to unravel the mystery behind your past post’s failure and the success of your previous viral content?

The answer lies in choosing an analytics tool that offers the exact metrics that align with your goals. It goes without saying that finding a tool that covers all the necessary aspects to meet your objectives is of utmost importance. If you find that Instagram insights deliver everything you need, there’s no need to invest in another tool.

However, if your upcoming campaign’s success relies on finding the best influencers, then opting for a specialized tool becomes a wise decision. A tool that can help you identify the most suitable influencers to collaborate with will undoubtedly lead to a more triumphant campaign.


Selecting the right tool for your Instagram needs entirely hinges on your objectives and goals. While Instagram Insights is a powerful tool that everyone should be utilizing, there are other options on this list that can complement and enhance your insights further. By combining Instagram Insights with a tool that aligns with your specific requirements, fits your budget, and aids you in achieving your goals, you’ll unlock the true potential of the platform and witness remarkable results. So, explore the options, find the perfect match, and get ready to elevate your Instagram game to new heights!


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