Compare the Best Broker to Sell Your Ecommerce Business

Looking to sell your ecommerce business? Our top pick for the ideal brokerage partner is Dealflow Brokerage. Wondering why? With an impressive track record of success, an expansive network of potential investors, and specialized expertise in exit planning, Dealflow Brokerage stands out as the ultimate choice. Discover the potential value of your business with a complimentary valuation today.

Taking on the task of selling your ecommerce business independently can quickly become overwhelming and time-consuming. The process entails locating a suitable buyer, engaging in negotiation discussions, and navigating the legal intricacies inherent in business sales.

However, the world of ecommerce business brokering can simplify this journey significantly. By enlisting their expertise, you can offload the weighty responsibilities onto seasoned professionals. Their services span the gamut, from identifying qualified buyers to facilitating escrow transactions and even formulating comprehensive exit strategies. Ultimately, their goal is to ensure that you receive the utmost value from your business sale.

The Top 5 Best Brokers to Sell Your Ecommerce Business

We’ve identified the five best ecommerce brokers on the market today. Dealflow Brokerage is our top recommendation for most ecommerce sites because they help you plan your exit and find buyers willing to pay top dollar for your business. Find out what your online store is worth today.

Dealflow Brokerage

Best for ecommerce exit planning


Best online marketplace to sell your ecommerce business

FE International

Best for ecommerce sites that also do wholesale and retail

Website Properties

Best for selling Amazon and Shopify businesses

Empire Flippers

 Best for selling ecommerce sites with multiple revenue models


Table of Contents

Match Your Scenario to the Right Broker For Selling Your Ecommerce Business


If you’re gearing up to take the leap into selling your ecommerce business, then you’re about to embark on an exciting journey that could shape the future of your venture. Finding the right platform to list your business can make all the difference in its success. In this comprehensive guide, we’ll take you through some of the best options available, ensuring that you’re well-prepared to make a choice that aligns with your goals and maximizes your profits.

Immediate Exposure with Flippa

When it comes to quick and immediate exposure, Flippa is your go-to platform. With an average sale time of just one month, you’re in for a swift and efficient process. The magic lies in its expansive marketplace of over 300,000 buyers, giving your ecommerce business the best chance to find a new owner. What’s more, Flippa offers a range of features, including free escrow services and negotiation tools, all neatly bundled within a single platform for seamless management.

Another Gem: Website Properties

Website Properties offers a slightly longer timeline, but it’s still a fast and efficient option. With an average selling time of six to eight weeks, you’ll be in good hands. What sets Website Properties apart is its commitment to quality service throughout the process. No shortcuts here – just a solid dedication to getting your online business sold quickly and effectively.

Tailored Solutions for Your Exit Plan

If you’re looking for expert guidance in exit planning, Dealflow Brokerage is a standout choice. They provide a range of exit planning options, each tailored to your level of involvement. With dedicated mergers and acquisitions advisors, you’ll receive monthly coaching services to ensure your online store is primed for maximum value. From comprehensive audits to detailed action items, Dealflow Brokerage will guide you through the entire process, culminating in a successful listing and sales journey.

Another Route: FE International

FE International, an M&A firm, offers a holistic approach to maximizing your online store’s value. They handle the heavy lifting, allowing you to focus on running your business while they work behind the scenes. Their exit planning services, legal expertise, due diligence, and strategic negotiations all contribute to a seamless selling experience. With FE International, you’re in capable hands, navigating the complexities of selling with ease.

Independent Control with Flippa

If you prefer to manage your ecommerce business sale independently, Flippa is a fantastic choice. Particularly suitable for smaller ecommerce stores and owners looking to avoid higher commission fees, Flippa provides a user-friendly marketplace option. Even for ecommerce sites sold for under $50,000, commission fees start at just 10%. Plus, you’ll have access to free escrow services, making your selling journey smoother than ever.

Another Worthwhile Option: Empire Flippers

Empire Flippers caters to those who want to take the DIY route. Known for their meticulous vetting process, Empire Flippers ensures that only serious buyers come your way. Alongside the DIY approach, they offer unique deal structures and creative ideas to finalize the sale. With Empire Flippers, you’ll also benefit from post-deal support, including assistance with transitioning your website.

Finding Qualified Buyers Made Easy

Dealflow Brokerage boasts a vast investor network, exceeding one million buyers. They not only list your business for sale but actively reach out to qualified candidates, ensuring your listing remains anything but dormant. Similarly, FE International prides itself on a global network of over 80,000 pre-qualified buyers, representing substantial capital. Their impressive 94.1% sales success rate underscores their ability to connect you with the right buyers.

Accurate Valuation is Key

For an accurate valuation to determine your business’s maximum value, look no further than Dealflow Brokerage. They offer free business valuations for ecommerce sites, helping you understand your business’s worth in the current market. With Empire Flippers, their free valuation tool factors in multiple revenue channels and monetization models, providing a comprehensive view of your business’s value.

Making the Right Choice

Ultimately, choosing the best broker to sell your ecommerce business is a pivotal decision. Each option offers unique advantages, tailored to various needs and circumstances. As you explore our detailed reviews of the best brokers, you’ll gain insights into their strengths and potential limitations. Whether it’s immediate exposure, strategic exit planning, or independent control you seek, rest assured that the right broker is out there, waiting to help you achieve the most favorable outcome for your ecommerce journey.

Dealflow Brokerage – Best for ecommerce exit planning

When it comes to navigating the complex world of mergers and acquisitions in the realm of online businesses, Dealflow Brokerage stands head and shoulders above the competition. Boasting an impressive track record with a 93% success rate, Dealflow Brokerage is your ultimate destination for turning your business dreams into lucrative realities.

Unveiling a World of Opportunities What sets Dealflow Brokerage apart is their unwavering commitment to delivering a white-glove experience. Unlike other brokers who might prioritize quick sales and commissions, Dealflow Brokerage places your interests front and center. With a meticulous approach, they offer insights into the opportune moments to sell your business, ensuring that every move is strategically aligned with your goals.

Value Beyond Expectations Dealflow Brokerage doesn’t merely stop at facilitating sales. Their mission is to enhance the value of your ecommerce business to unprecedented heights. By collaborating with you, they devise comprehensive strategies to elevate the worth of your venture. This dedication guarantees that you achieve nothing less than the maximum sales value possible.

A Tailored Approach It’s important to note that while Dealflow Brokerage accommodates businesses of varying sizes, it truly shines when dealing with well-established ecommerce enterprises eyeing multi-million-dollar sales. For smaller transactions, their expertise might be considered overkill. Additionally, if you opt for their exit planning service, remember that Dealflow Brokerage holds the first right of refusal when the time comes to finalize the sale.

The Dealflow Advantage What truly sets Dealflow Brokerage in a league of its own is its unparalleled exit planning services. If you’re not quite ready to seal the deal but aspire to optimize your ecommerce business for the future, Dealflow Brokerage has a solution tailored just for you.

Embarking on a journey of preparation, they offer three distinct exit planning packages, catering to different stages of ecommerce businesses. Whether you choose the comprehensive 20-page report or the hands-on guidance of a dedicated senior advisor, Dealflow Brokerage ensures that you’re equipped with the tools and strategies needed to make your exit a resounding success.

Pioneering Excellence Starting at $3,500, their full-fledged exit planning service delivers a meticulously crafted 20-page report, complemented by ongoing coaching at $600 per month. The expertise and guidance you receive throughout the process are invaluable, and Dealflow Brokerage’s commitment doesn’t end here. When the time is right, they take charge of finding suitable buyers from their extensive network, setting the stage for a seamless transition.

In Conclusion Choosing the right partner for your mergers and acquisitions journey is paramount, and Dealflow Brokerage has proven time and again to be a beacon of excellence. Whether you’re gearing up for a high-stake sale or seeking expert guidance to elevate your business, their array of services is designed to cater to your specific needs. With Dealflow Brokerage by your side, you’re not just stepping into a transaction; you’re embarking on a transformative journey towards success.

Flippa – Best online marketplace to sell your ecommerce business

When it comes to buying and selling online businesses, Flippa stands head and shoulders above the rest. Renowned for its user-friendly interface, stellar reputation, and cost-effective fee structure, Flippa is the go-to marketplace for all your ecommerce needs.

If you’re eager to sell your online venture promptly, look no further than Flippa. Its straightforward process ensures that your ecommerce business is listed swiftly, grabbing the attention of potential buyers.

The beauty of Flippa lies in its inclusivity. Regardless of your online store’s revenue or desired selling price, Flippa welcomes all. Whether you’re a budding entrepreneur seeking to cash out a $250,000 venture or a seasoned player ready to make a $10 million deal, Flippa has you covered.

Beyond its marketplace, Flippa offers an array of invaluable tools. From free escrow services to legal templates, confidentiality agreements, and more, Flippa equips you with the essentials for a seamless transaction. However, it’s worth noting that active buyer outreach is limited to businesses valued at over $10 million.

Why Flippa Shines Flippa’s reputation as a top-tier platform has solidified its status as a buyer’s paradise. For sellers, this translates to optimal exposure as you list your online store where buyers naturally gravitate.

Boasting a staggering 313,000 buyers and an impressive track record of nearly 275,000 successful business sales, Flippa has established itself as a leader in the ecommerce marketplace. The platform’s popularity in the realm of online businesses further enhances your chances of a successful sale.

While Flippa doesn’t actively solicit buyers on your behalf, its ingenious algorithm ensures your listing aligns with what potential buyers are seeking. This strategic approach streamlines the process, making it easier for buyers to discover your offering. Additionally, the platform facilitates direct negotiations between you and interested buyers.

Unveiling Flippa’s Business Valuation Tool Flippa is not just a marketplace; it’s a comprehensive ecosystem designed to simplify the process of selling your ecommerce business online.

Starting at a modest $39, Flippa’s listing packages cater to businesses of all sizes. The platform’s success fees, ranging from 4% to 10% based on the final sale price, are a testament to its commitment to fair pricing. In fact, Flippa guarantees to beat any comparable platform’s success fee by an additional 1%.

In a world where online business transactions can be complex and overwhelming, Flippa emerges as a beacon of clarity and efficiency. Its dedication to facilitating seamless sales and purchases makes it the go-to platform for entrepreneurs looking to embark on a new chapter.

Flippa: Your Pathway to Ecommerce Success Whether you’re an ambitious entrepreneur with a flourishing online store or a seasoned business owner seeking the perfect exit strategy, Flippa is the platform that bridges the gap between buyers and sellers. With its robust marketplace, innovative tools, and unparalleled reputation, Flippa empowers you to take charge of your ecommerce journey and achieve your goals. So, step into the world of Flippa and unlock the door to endless possibilities for your online business endeavors.

FE International – Best for ecommerce sites that also do wholesale and retail

When it comes to facilitating mergers and acquisitions in the global market, FE International stands out as a trusted partner, having masterfully orchestrated over $1 billion worth of successful acquisitions. With an all-encompassing suite of in-house services, including accounting, valuation, and technical expertise, FE International guarantees a streamlined and efficient process for selling your ecommerce store.

Especially beneficial for ecommerce enterprises with intricate operations or those aiming for premium sale prices, FE International possesses a remarkable edge that sets it apart from other brokers we’ve assessed. Notably, FE International boasts an unparalleled capability to accommodate online stores with offline counterparts, a trait seldom found among other brokerage firms.

Distinctively, FE International classifies businesses as ecommerce stores as long as a minimum of 50% of total sales occur online. This unique approach acknowledges diverse revenue streams, such as retail or wholesale, and expertly tailors your listing to target the most suitable buyer demographic.

FE International’s strength lies in its tailored approach to varying buyer preferences. With a deep understanding of its buyer pools and their preferences, FE International ensures that your ecommerce business appeals to the right potential purchasers. For instance, if your business encompasses both wholesale and direct-to-consumer (DTC) online sales, FE International adeptly positions your brand to attract buyers who excel in managing diverse operations.

What truly sets FE International apart is its capability to handle intricate business structures. Even if your business model combines elements of B2B ecommerce, DTC ecommerce, consumer retail, and wholesale B2B retail, FE International remains your trusted partner. Whether you operate through platforms like Amazon and Walmart while also maintaining physical storefronts, FE International’s expertise can seamlessly navigate the complexities involved.

With a decade-long legacy, FE International brings a wealth of experience to the table, ensuring that your ecommerce business is sold for its maximum value. While specific pricing details and commissions are not publicly disclosed, FE International offers a free valuation and consultation. Reach out to their team to gain insights into their rates and services during a personalized call.

In conclusion, FE International emerges as a powerhouse in the M&A landscape, guiding you through the intricate process of selling your ecommerce business with finesse and expertise. Whether you operate a multifaceted online enterprise or seek the optimal buyer for your brand, FE International’s tailored solutions make them an exceptional choice for larger, well-established ecommerce ventures looking to achieve remarkable success in their divestment endeavors.

Website Properties – Best for Selling Amazon and Shopify Businesses

With a remarkable track record spanning over two decades, Website Properties has established itself as a premier player in the realm of online business brokerage. Boasting an unparalleled 90% success rate in closing deals and facilitating an impressive sum of over $550 million in gross sales, their expertise is undeniable.

While Website Properties shines as a versatile broker for a wide array of online enterprises, their true specialization lies in the intricate domains of Amazon and Shopify businesses. The seasoned professionals at Website Properties have honed their skills through years of experience, recognizing the soaring demand for these particular business types among astute investors, and they possess the acumen to orchestrate seamless transactions in these domains.

It’s worth highlighting that, in terms of the number of buyers they cater to, Website Properties may appear slightly more modest compared to other brokerages. However, this seemingly modest number is, in fact, a testament to their focused approach. Instead of a sprawling list, they curate a finely tuned roster of prospective buyers. So, while the figures might not stand toe-to-toe at first glance, the precision and targeted nature of their buyer pool sets them apart.

The essence of Website Properties’ excellence lies in their personalized approach, orchestrated by a team of seasoned experts. Their ethos is grounded in a meticulous understanding of your unique requirements, ensuring that every aspect of your business is comprehensively comprehended to attract the most suitable buyers.

Distinguishing themselves further, Website Properties boasts an exclusive private list of 35,000 buyers—a resource that forms the cornerstone of their effectiveness. When presented with an Amazon or Shopify business, they can seamlessly identify the right buyer to engage, thanks to their well-curated network.

The journey with Website Properties commences with a complimentary evaluation of your business. From this foundation, they craft a compelling narrative that introduces your enterprise to potential buyers. As the process unfolds, Website Properties takes the helm, steering the ship through marketing, buyer discovery, and the intricacies of the sales process—all the while upholding the utmost confidentiality, safeguarding both you and your business.

If you’re intrigued to unlock the value of your e-commerce venture, Website Properties offers a complimentary valuation, providing insights into the worth of your online enterprise. Their commission structure is performance-based, tied to the success of the sale, and commission rates are tailored to align with the final sales price.

In a world where expertise and precision matter, Website Properties stands as a beacon of excellence, harnessing the surging demand for Shopify and Amazon businesses and turning it into an art form. Experience the prowess of Website Properties—where success isn’t just a promise, but a proven track record.

Empire Flippers – Best for selling ecommerce sites with multiple revenue models

In the dynamic realm of online business, Empire Flippers emerges as a beacon of opportunity. With a whopping $400 million in sales facilitated through their platform, Empire Flippers has established itself as a trusted hub for buying and selling digital ventures.

What sets Empire Flippers apart in the bustling market of similar platforms is its remarkable prowess in providing precise valuations for online businesses, even those with intricate revenue models.

Imagine this scenario: you’re not just running a conventional online store; your revenue streams branch out through affiliate marketing and eye-catching advertisements. Perhaps you offer subscription box services while also venturing into the world of one-off sales on Amazon. Empire Flippers takes this intricate tapestry of revenue sources into meticulous account, crafting a valuation that truly mirrors the essence of your business. They then position your venture for sale on their bustling marketplace, a process that embodies their commitment to tailor-made solutions.

It’s important to note that Empire Flippers doesn’t solely revolve around ecommerce listings. Their diverse portfolio encompasses a broader spectrum of online businesses, reflecting a rich tapestry of digital entrepreneurship. However, with a 72% success rate, Empire Flippers does shine with its focus on ecommerce – a reassuring sign for those sailing in the online retail seas.

Empire Flippers’ Unrivalled Value Proposition Picture yourself navigating through the valuation and listing journey with Empire Flippers. Unlike its counterparts, Empire Flippers walks alongside you, unveiling a series of tailored questions that encapsulate the essence of your online store. What truly distinguishes this platform is its recognition of your multi-faceted revenue models – a feature that places you in the driver’s seat of a customizable experience.

Intriguingly, you’re not confined to pigeonholing your online business into a single category. All your sales channels, revenue streams, and monetization avenues are seamlessly woven into the narrative. Whether it’s the conventional path of ecommerce, the realms of Amazon FBA, the dynamics of Amazon associates, or the canvas of display advertising, Empire Flippers ensures your intricate web of revenue is celebrated. Subscription services, subscription boxes, dropshipping, or even the intangible realms of software, SaaS, and digital products – if your business thrives in these domains, Empire Flippers beckons you with open arms.

Unlocking the Path with Empire Flippers: A Monetization Odyssey Embarking on your journey with Empire Flippers involves the empowering step of selecting your array of revenue models. This initial stride sets the stage for selling your ecommerce marvel through their platform. The options span a captivating spectrum, painting a vivid picture of your business’s financial prowess.

Delving into the financial dimensions, Empire Flippers’ commission structure underscores their dedication. Starting at a modest 15% for sales below $700,000, the rates cascade intriguingly. As your business ascends the echelons of success, the commission percentages gracefully diminish. Hovering at 8% for sales ranging from $700,000 to $5 million, they eventually taper to a mere 2.5% for the monumental realm of sales surpassing $5 million.

In the enthralling world of online business transactions, Empire Flippers stands as a lighthouse of reliability. Their commitment to understanding your unique revenue tapestry, coupled with their progressively accommodating commission structure, paints a picture of a platform that’s more than a marketplace – it’s a partner in your digital success story.

Alphause Broker to Sell Your Ecommerce Business

Related Content

For those seeking further assistance, we’ve curated additional valuable resources pertaining to e-commerce brokers, business brokerages, and the art of selling your business. Take a look at these comprehensive guides and insightful reviews:

Guides and How-Tos for Selling Your Ecommerce Business Through Brokers

  • A Step-by-Step Guide to Successfully Sell Your Business
  • Selling an Ecommerce Business: Tips and Strategies
  • Exploring the Lucrative World of Website Flipping Ventures
  • Unveiling the Secrets to Selling Your Amazon Business

Top Lists of Ecommerce Business Brokers Worth Considering

  • Handpicked Selection of the Finest Business Brokers
  • Expert-Recommended Website Brokers to Facilitate Your Sale
  • Navigating the Domain Brokerage Landscape: The Best Ones to Choose
  • A Glimpse into the Leading Domain Auction Sites

A Brief Recap of the Finest Ecommerce Business Brokers Finding the right business broker to sell your e-commerce venture can make all the difference in streamlining the sales journey and ensuring a successful outcome. Some brokers excel at simplifying marketplace listings, while others specialize in providing expert guidance throughout the exit planning process and actively reaching out to potential buyers. There are even those who focus exclusively on specific types of online stores, such as those built on platforms like Shopify or Amazon.

Among the array of options, Dealflow Brokerage stands out as an exceptional choice for most sellers looking to offload their e-commerce business. Their impressive track record boasts a high success rate, and they offer a comprehensive range of exit planning solutions to ensure you secure the best possible value for your sale. With Dealflow Brokerage by your side, you’re well-equipped to navigate the intricate terrain of selling your e-commerce business with confidence.


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