197 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!”

“Sign up!”

You’ve probably encountered these phrases countless times while browsing online, urging you to provide your email address. They serve a common purpose, but do they truly convey the same message?

In my copywriting journey, I’ve come to believe that every word holds immense power. A single word can sway emotions, motivations, and perceptions. That’s why I’m a firm believer in carefully crafting and A/B testing every word in my copy. The choice between “joining” and “signing up” can mean the difference between forming a connection with a community and merely enlisting for a service.

So, you might be wondering, if a single word can have such an impact, which words should you be using to maximize your conversions? As a copywriter, I’ve delved into the science of copywriting, the psychology of headlines, and the art of crafting compelling calls-to-action (CTAs). These studies have revealed a treasure trove of powerful words and phrases that marketers can use to give their messages a linguistic edge.

The power of words is undeniable. I’ve curated a collection of these impactful words and phrases that I keep at my disposal for those crucial moments. I’m excited to share these lists with you, and I invite you to share any power words that work wonders for you in the comments below. Let’s empower each other with the art of persuasive copywriting!

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Research reveals how a single word makes all the difference

Words hold immense power – a single word in a headline can compel you to click, and a well-crafted word on a signup button can evoke emotions. Extensive research backs the influence of words on our perception and decision-making. For instance, a study demonstrated that the choice of words used to describe a car accident, such as “contacted” versus “smashed,” significantly impacts how eyewitnesses interpret the event. Another study revealed that simpler and more pronounceable stock names lead to quicker gains after an IPO.

One of the most intriguing studies was conducted by social psychologist Ellen Langer, as shared by Brian Clark of Copyblogger. Langer experimented with a simple request to cut in line at a copy machine, using three different approaches:

  • “Excuse me, I have five pages. May I use the Xerox machine?” – 60% agreed.
  • “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” – 94% agreed.
  • “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” – 93% agreed.

Surprisingly, the reason provided in the third request seemed elementary, but it didn’t matter. The presence of the trigger word “because” played a significant role in obtaining approval. The key takeaway: Always provide a reason when you want people to take action.

Our brains are neurologically wired to associate sounds with images, even in words we may not comprehend. A study by Wolfgang Köhler illustrated this phenomenon. Take a look at the two shapes below – which one would you label as a “maluma” and which as a “takete”?

[maluma] [takete]

The majority of respondents identify the smooth, rounded image as “maluma” and the hard, jagged image as “takete.”

To delve deeper into the power of words, consider Patrick Renvoise and Christopher Morin’s book on neuromarketing. Renvoise and Morin explore the three parts of our brain: the new brain, the middle brain, and the old brain.

The old brain controls decision-making and is the most primitive part. When marketing to the old brain, the words you use must be direct, simple, arresting, and visual.

Incorporating these “old brain” words into your communication can have a profound impact on driving action and engagement. Harness the power of specific language to connect with your audience on a deeper level and influence their decision-making process.

A quick Google search can reveal pages of results for persuasive and powerful words. There’s no trouble finding them; there’s sometimes trouble applying them. The words you see below are split into a number of categories, along with some ideas on how I’ve used them in the past (and how you can use them, too).


  • You
  • Free
  • Because
  • Instantly
  • New

If you’ve ever wondered how to make your words more persuasive and compelling, look no further than these five magical words: You, Free, Because, Instantly, and New. These simple yet powerful words have been backed by extensive research, making them essential tools for crafting persuasive speech and copy.

Take, for example, the word “Instantly.” Just hearing it triggers a surge of activity in our mid-brain, fueling our desire for immediate gratification. It’s no wonder why this word is so effective in capturing our attention and driving action.

So, where can you try out these persuasive words? The possibilities are endless! From captivating calls-to-action to attention-grabbing headlines, from enticing email subject lines to captivating headings and opening sentences, these words can be your secret weapons in winning over your audience.

Don’t underestimate the power of these words; use them wisely and watch your content come to life with a persuasive force that’s hard to resist. So, go ahead, experiment with these powerful words, and let them work their magic in your writing. You’ll be amazed at the results they can bring to your communication efforts.

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry

Now, experience the sensational impact of David Ogilvy’s influential words that have stood the test of time since their first appearance in 1963. These remarkable power words have the magic to transform your content and engage your audience effortlessly.

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Want to experience the miracle of captivating headlines, compelling bullet points, and irresistible subject lines? Grab this amazing opportunity to challenge the status quo and compare the results with other strategies.

Don’t miss out on this quick and easy way to elevate your content game. Get started for free now and witness the improvement in your reach and engagement.

Hurry, these influential words have been tested and proven over the years, and they are ready to work wonders for your content. Join the ranks of successful marketers and unleash the power of these revolutionary words in your campaigns.

Act now, and you’ll be on your way to creating sensational content that leaves a lasting impact on your audience. Remember, Ogilvy’s 20 influential words have stood the test of time, and now it’s your turn to leverage their magic for your business.

This offer won’t last forever, so make the smart choice and start using these power words today. Don’t let this opportunity slip away. Take the first step towards content excellence and witness the startling results firsthand.

What are you waiting for? Experience the power of these influential words and watch your content reach new heights of success. Grab this bargain and revolutionize your marketing strategy with the help of these powerful words.

Join the league of successful marketers who have embraced the magic of these words and achieved remarkable results. Don’t be left behind; make a difference in your content marketing today.

Integrate these powerful words into your headlines, bullet points, and subject lines, and see the magic unfold before your eyes. Engage your audience authentically and make a lasting impression with your content.

Get started now and be part of the legacy of these influential words that continue to shape the world of advertising and marketing. Don’t miss out on this opportunity to level up your content and captivate your audience like never before.

Take the advice of advertising legend David Ogilvy, and let these power words work their wonders in your content. Embrace the challenge, and experience the transformation in your marketing efforts.

Don’t wait any longer; act now and witness the difference these power words can make in your content strategy. The time is ripe for you to stand out and make your mark with these influential words at your disposal.

Remember, these words have been trusted by advertising pioneers for decades, and now it’s your turn to wield their power in your campaigns. Make the most of this opportunity and start using these influential words today.

Your journey to content excellence begins now. Embrace the magic of these influential words and take your marketing to new heights. Start today and see the remarkable difference in your audience engagement and brand impact.

  • Join
  • Become a member
  • Come along

These community phrases provide a sense of togetherness to the user; they feel like they’re taking part in something larger than themselves. (You’ll notice that we use the word “join” in our email newsletter form.)

Where to try these words: Email signups, trial offers, in-app messaging

  • Accordingly
  • As a result
  • Because
  • Caused by
  • Consequently
  • Due to
  • For this reason
  • Since
  • Therefore
  • Thus

Darlene Price, the brilliant mind behind this cause-and-effect list, brings valuable insights into the effectiveness of these phrases: “Cause-and-effect words add objectivity and rationality to your claims, steering clear of bias and subjectivity.”

You can experiment with these powerful phrases in your closing paragraphs and transitions. They seamlessly connect ideas and emphasize the logical progression of your arguments.

12 phrases that imply exclusivity

  • Members only
  • Login required
  • Class full
  • Membership now closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers
  • Become an insider
  • Be one of the few
  • Get it before everybody else
  • Be the first to hear about it
  • Only available to subscribers

In the world of marketing, exclusivity is often compared to a prestigious club with restricted membership. It’s that feeling of wanting to be part of something because others are already a part of it. The power of exclusivity lies in its ability to create social pressure, compelling users to make decisions and take actions.

So, where can you leverage this powerful concept of exclusivity? Well, there are several key areas where you can incorporate it to drive engagement and conversions:

  • Signup Forms: Use exclusive language and messaging in your signup forms to entice users to join your community. Highlight the benefits of being part of an exclusive group to make them eager to sign up.
  • Links: Whether it’s in your website’s navigation or within your content, use exclusive wording in your links to make users curious and eager to explore what’s on the other side.
  • Calls-to-Action (CTAs): Craft CTAs that emphasize exclusivity and the unique opportunities users will gain by clicking. This will prompt them to take action and not miss out on valuable offers or content.
  • Subheads: Subheadings are perfect spots to inject exclusivity into your content. Use them to create intrigue and draw readers into the rest of the text.
  • By strategically implementing exclusivity in these areas, you can effectively drive user decisions and actions, ultimately boosting engagement and conversions. So, embrace the power of exclusivity and make your audience feel like they’re part of an exclusive club that they won’t want to miss out on.

9 phrases that imply scarcity

  • Limited offer
  • Supplies running out
  • Get them while they last
  • Sale ends soon
  • Today only
  • Only 10 available
  • Only 3 left
  • Only available here
  • Double the offer in the next hour only

Fear of missing out, or FOMO, is a powerful force that drives action among marketers and advertisers. This psychological phenomenon revolves around scarcity—the idea that limited availability of a product or service can lead to increased demand.

Harnessing the concept of FOMO can be highly effective when incorporated into headings and promotional copy. By emphasizing the limited supply of an item or product, you create a sense of urgency and encourage potential customers to take immediate action. This can be achieved through persuasive language and compelling messaging that highlights the exclusivity of the offer.

For instance, using phrases like “Limited Time Offer,” “Last Chance,” or “While Supplies Last” can trigger the fear of missing out in customers’ minds. Additionally, creating a sense of competition or social proof by mentioning the number of items already sold or the number of satisfied customers can further amplify the FOMO effect.

Incorporating FOMO into promotional materials can be a strategic way to nudge potential customers towards making a purchase decision. However, it’s essential to strike a balance and avoid creating a false sense of scarcity. Honesty and transparency are crucial in building trust with your audience and ensuring that FOMO marketing remains an ethical and effective tool in your marketing arsenal.

  • Anonymous
  • Authentic
  • Backed
  • Best-selling
  • Cancel Anytime
  • Certified
  • Endorsed
  • Guaranteed
  • Ironclad
  • Lifetime
  • Moneyback
  • No Obligation
  • No Questions Asked
  • No Risk
  • No Strings Attached
  • Official
  • Privacy
  • Protected
  • Proven
  • Recession-proof
  • Refund
  • Research
  • Results
  • Secure
  • Tested
  • Try before You Buy
  • Verify
  • Unconditional

In the realm of enhancing blog traffic, Jon Morrow from Boost Blog Traffic has compiled an extensive collection of power words.

This list of 317 potent words is a treasure trove worth exploring. Among these, Morrow has thoughtfully grouped words that evoke feelings of safety, and it happens to be my personal favorite.

The reason behind this fondness is simple: these safety words possess a magical ability to instill trust in the minds of the readers.

So, where can you put these trust-inducing words to the test? Consider integrating them into your payment forms, signup forms, and testimonials.

Harness the power of these words to create an environment of reliability and confidence, leaving a lasting impression on your audience.

47 ubiquitous power words

  • Improve
  • Trust
  • Immediately
  • Discover
  • Profit
  • Learn
  • Know
  • Understand
  • Powerful
  • Best
  • Win
  • Hot Special
  • More
  • Bonus
  • Exclusive
  • Extra
  • You
  • Free
  • Health
  • Guarantee
  • New
  • Proven
  • Safety
  • Money
  • Now
  • Today
  • Results
  • Protect
  • Help
  • Easy
  • Amazing
  • Latest
  • Extraordinary
  • How to
  • Worst
  • Ultimate
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Complete
  • Save
  • Plus!
  • Create

Interweave Press has a secret weapon that drives the success of their circulation and email marketing teams. This powerful tool is a simple list of words that has been carefully curated from the best-selling magazine covers. Every employee on these teams has this list printed and posted on their walls, serving as a constant source of inspiration and guidance.

The mastermind behind this list is Linda Ruth, in collaboration with the Curtis Circulation Company. Through their meticulous study of successful magazine covers, they identified the most impactful and persuasive words. These words have proven to be equally effective in promotional copy and email subject lines, making them a versatile and essential resource for Interweave Press.

Whether crafting engaging email subject lines, captivating headlines, or compelling calls-to-action, this list of words is the go-to tool for Interweave’s marketing teams. It serves as a powerful reminder of the language that resonates with their audience and drives action.

So, the next time you’re struggling with crafting the perfect email subject line or headline, take a cue from Interweave Press and turn to this list of tried-and-true words. Let the power of language work its magic, and watch as your marketing efforts soar to new heights. These words have been tested and proven, and now, they can be the secret to your marketing success too. Give them a try and see the difference they can make in your campaigns.

9 word for shareable content

  • Secret
  • Tell us
  • Inspires
  • Take
  • Help
  • Promote
  • Increase
  • Create
  • Discover

Neil Patel, a renowned digital marketer, curated the informative infographic presented below. The data is derived from extensive research conducted on the four major social networks: Twitter, Facebook, Google+, and LinkedIn. The infographic highlights powerful words that have proven to boost content sharing on social media. I’ve personally discovered that combining some of these words with other impactful phrases can yield even greater success.

So, where should you put these words to the test? The ideal platform to experiment with these potent words is social media updates. By incorporating them strategically into your posts, you can enhance engagement and increase the chances of your content being widely shared across various social networks. Get ready to witness the positive impact of these compelling words on your social media presence.

Create and share your own list

Looking for some inspiration to boost your marketing game? Look no further! One effective strategy is to keep track of the words that drive conversions. Pay attention to the phrases that grab your attention and make you click. Take note of why a certain headline stands out more than others. And when you come across persuasive words in a bullet list of benefits, jot them down.

To make your life easier, create a list of these powerful words in a note-taking app like Evernote. That way, you can always refer to it when you need to add some punch to your headlines, copy, or social media posts.

And guess what? Once you’ve discovered the power words that work wonders for you, we’ve got your back. We can help you schedule the perfect timing to share them on your social profiles for maximum impact.

Do you already have some favorite power words that have worked like magic for you? Or are you excited to try some from the list we provided? We’d love to hear your thoughts and experiences. Share your success stories with us!

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